The phrase “Omnichannel marketing strategy” is a bit of a marketing buzzword that’s thrown around a lot on various marketing blogs nowadays. It refers to your users, customers, or clients have a seamless experience regardless of marketing channel or device.
A marketing channel is simply the means, ways, and activities that are necessary for products and services to get to the consumer or end-user. The idea is to create a seamless and cohesive experience for your clients, customers, and prospects throughout all marketing channels.
Here are some basic examples of marketing channels:
- Facebook Ads
- Direct Mail
- Print Advertising
- Mobile marketing
If you don’t have an Omnichannel marketing strategy, here are 5 simple tips to get started.
Take Advantage of Technology
There are many online tools such as platforms and marketing automation software that will help make your life or the life of your marketing manager much easier. The success of your marketing campaigns will reside on how much data you can collect, and how you go about analyzing it.As the months and years go by, marketing will evolve at a record pace. Just a few short years ago, MySpace was the place to be, now Facebook is where everyone is at. In a few years, perhaps there will be a new social media network that takes the place of Facebook.
Staying on top of trends and locating the channels where your customers tend to congregate is critical to keeping a strong omnichannel marketing presence online. Protip: Try following a few marketing bloggers. They’re the ones who have their fingers on the proverbial pulse of the online marketing industry.
Know Thine Customer
Customers nowadays are more sophisticated and demanding than they were just 25 short years ago. Customers expect a one on one conversation. If you have been keeping track of your customer data, then you can easily sift through it to find out exactly what it is that they want, where, and how they want it. It is your job to deliver a coherent, lucid message in a seamless experience that will enable your customers to learn and engage with your business.
Data is King
Data is the critical element that can either make or break your omnichannel marketing. No matter how good your marketing campaigns are executed, if you’re not targeting the right customer data, your message is falling on deaf ears.What kind of information on your customers are you collecting? Is it the right information? Learn how to collect, interpret, and leverage the right data on your customers and your marketing campaigns will see a huge ROI.
Learn from the Big Boys
You don’t need to look very far to find inspiration for how to better leverage omnichannel marketing. Most big banks nowadays have a cell phone app that will not only allow you to check your balance but deposit checks as well (by taking pictures of them). Could your customers or prospects benefit from mobile app design?
Many major companies offer customer service via their Facebook and Twitter pages. This is where their customers are, and when they handle a customer service issue properly, it makes for good publicity.
Marketing Help in Raleigh
Omnichannel marketing is critical to engaging with your current clients and customers as well as reaching new ones. If you’re not sure which marketing channels would be best for your business, give AlphaGraphics of downtown Raleigh a call. Our in-house marketing experts will sit down with you and help you strategize, create, and execute the perfect marketing campaign.