At AlphaGraphics of Downtown Raleigh, we are dedicated to helping local organizations market their businesses through custom window graphics.
In addition to providing conventional marketing methods like targeted direct mail marketing, we also offer unique large format signage offerings. Our goal is to help our clients solve problems while expanding their brand. When our partners ask us for tangible examples, we often refer to the window graphics project that we worked on for b.good in Raleigh.
b.good is a restaurant that focuses on making “food with roots.” The chain prides itself on creating delicious, homemade and wholesome food in a quick manner. It also sources its ingredients from local food sources.
As b.good started the build out of their second Triangle location in Downtown Raleigh, we were ready to help. B.good chose a beautiful space that utilized floor to ceiling windows, which created some challenges during the build out. While the windows would create a beautiful completed space, it was hard to mask the construction process.
We set out to meet two goals:
- Hide the construction build out
- Market the new business
Therefore, to achieve both of these goals, b.good chose to utilize printed window vinyl on the windows. This allowed us to capture marketing opportunities from pedestrians passing along the sidewalk while masking construction.
Through combining the efforts of both the AlphaGraphics of Downtown Raleigh and b.good design team, we created a very effective visual presentation for the windows. We printed window graphics panels and installed them seamlessly onsite by utilizing our large format printing technology. As a result, b.good turned their empty windows into a powerful marketing billboard.
Steve Woodward, former b.good Owner stated:
“Our mission is to serve fresh, bold, real food that is as striking to the eye as it is pleasing to the palate. [AlphaGraphics’s] work reflects this its standards always exceed expectations, which makes for a great partnership. Chris and his team ensure that we succeed at telling our story effectively, every time.”
Through great partnerships, AlphaGraphics has the opportunity to create innovative (and very cool) projects with our clients. We look forward to many more great design and window graphic projects throughout Raleigh.