When writing a book, one of the most important goals is to attract readership. Getting the word out about your book can be challenging, especially as a new or fairly unknown writer without an established publicist.
NY Book Editors have said, “If you write it, they won’t come. If you market it, however, you’ve got a fighting chance.”
This advice is true whether you go with traditional or self-publishing. Writing a book and putting it on a shelf isn’t enough. You have to find a way to get readers’ attention.
Social Media Marketing
In this day and age, social media is a factor you will most likely have to address when trying to promote your book. Although traditional media marketing can help get the word out, social media and the internet are also very valuable tools.
Some important methods you can start with are:
- Establishing a budget
- Researching your audience and finding the best platform
- Creating a website
- Connecting with other authors
When beginning, it is important to not overwhelm yourself with promoting. Start off one step at a time and work on improving your social media page.
Establishing a Budget
Promotions on social media cost money, and there is no way around that. It is important to remember that having a generous budget does not guarantee your promotional efforts will be successful. However, promotions can help in reaching a larger audience and potential readers.
Research Audience and Platform
Identifying your target audience and market is essential to reaching your desired audience. What type of book is it? Who will typically be interested in reading it? What are these people interested in? These are all questions you should be asking yourself to find a platform that will work for your audience.
For many people, Facebook can be the preferred platform to market their book, yet using a personal Facebook profile should be avoided. Creating a public page that many readers can find is the best option.
The same goes for Instagram and other social platforms. Instagram would typically be useful if you were attempting to reach a younger audience. Overall, it is still helpful to use multiple social media platforms when promoting your book.
Create a Website
Creating a website can help your marketing efforts greatly. When using your various social media platforms, you can add direct links to your website that contain biographical information that can strengthen your relationship with readers.
Remember: Your website should include professional-looking promotional material. It holds all the information you need, but your social media allows your audience to interact and connect with you in an easier way. It should be kept professional, but remember to also have fun with it.
Connect with Other Authors
By joining forces with comparable authors, you will be able to build a mailing list you can readily access and have more contacts to add to your social media profile. Networking with other authors can help you with not only getting your name out there, but also help to build a network that can assist you in your writing and publishing efforts.
If all of this is new or confusing to you in any way, don’t worry. Many people get overwhelmed with social media marketing when they first get started. It is helpful to remember that using social media to promote your book can help lead to an increase of awareness and readers.
AlphaGraphics in Rexburg, Idaho, can help you remember and implement all these ideas. If this doesn’t come second nature to you, then let the professionals help with your marketing needs, such as:
Getting Started
AlphaGraphics has the necessary experience and tools to help you with your marketing and promotional needs, whether they are on or offline. Stop by today to see what AlphaGraphics in Rexburg, Idaho, can do for you.
Call us at (208) 356-0170 or request a quote below to get started today!
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