How often do you access webpages from a mobile phone or tablet? The vast majority of cell phone users have made the switch to smart phones, and the tablet market is booming. But surprisingly, only about a third of businesses have gotten around to making sure their website is accessible seamlessly to mobile users despite this significant increase in mobile internet use. If your website isn’t optimized for mobile access, you may be missing out on some big opportunities to reach new clients.
You may ask, “Why does this matter?” Sure, smart phones can open full web pages and allow users to zoom in on specific areas of the page, making an image or text easier to read. This is fine for a short period of time. However, users may become tired of zooming in and out of the page, or having to dig to get to the information they are really looking for. Full-size pages also take longer to load on a mobile device, and cost users more data than their mobile counterparts. Once a potential customer becomes frustrated, they are likely to bounce away from your page in search of something that better meets their needs. These bounces can hurt your SEO (search engine rankings) as well as your bottom line.
The best way to optimize your website is to build it within a responsive platform. This can be accomplished with HTML or WordPress websites, and allows your page to automatically be resized and adjusted to the screen that it is being viewed from. Users can then easily view the information and browse your site from their desk, tablet or mobile device quicker than a traditional webpage.
At AlphaGraphics, our designers are well-versed in responsive design, and can help you build a website that meets the needs of you and your potential customers. If you aren’t sure where to start, contact us for a complimentary analysis of your current website to see if responsive web design is right for you.