Whether you realize it or not, your printing partner has a huge influence on how your brand is portrayed to your customers and, ultimately, how successful you are as a company. From the consistency and quality of the printed images themselves, to the look and feel of the printed materials, you are communicating your brand in more ways than just words and images. You are conveying a feeling… a personality and culture for your brand.
When selecting a printing partner, you should consider the importance of this decision and how it will affect your future. You are likely selecting more than just a printing company, you are selecting a partner that can help you and your organization accomplish your goals and objectives with confidence.
Here are the top three things to consider before deciding on a printing partner:
1. Attitude – does the company understand how important your communications are to your business? Do they understand how poor quality, lack of communication, and missed deadlines can affect your image and ability to succeed?
2. Capabilities – how can this company help you? How much equipment do they have? What training and expertise do they have on staff? Do they like helping people solve their problems? How many different ways can they help you communicate?
3. Experience – how long has the company been in business? Do they have a seasoned and knowledgable team? Did they just buy a printer and put up a website, or have they been on the job learning and acquiring knowledge and experience over a number of years?