Businesses have access to so many different marketing channels today it’s hard to know what works and what doesn’t.
But it’s the tested and true channels – like direct mail – that deliver the best results. Here are 5 benefits of direct mail marketing that will absolutely convince you to try this proven marketing channel. (From uspresort.com)
1. Mail is a Physical Thing While we all might love the ease of email, the benefits of a direct mail piece being efficient in the hands of your clients shouldn’t be underestimated.
2. Everyone Loves to Get Mail Even though direct mail marketing is unlikely to evoke the same excitement as getting a letter from a friend, it’s much more efficient in increasing customer engagement than, for instance, email. Recent research shows that, 54 percent of customers love getting mail from the brands they like!
3. It's Cost Effective It might surprise you, but direct mail marketing is the most cost efficient channel. When you’re looking for channels that are going to contribute directly to your bottom line, it’s hard to look past the benefits of direct mail marketing.
4. Direct Mail Can Build Brand Trust Because of the relatively low initial cost of digital advertising, the web is saturated with ads. The result? Consumers end up getting confused because they don’t know which ads to trust. The good bit is, with time, direct mail marketing can help you build brand trust. Use consistent brand colors and designs in each marketing material and include graphic elements that your customers can find online.
5. Direct Mail is Easier to Process At a cognitive level, one of the major benefits of direct mail is that it’s a LOT easier to assimilate. In fact, a study found that direct mail requires 21 percent less cognitive focus to take in than digital ads. As a result, with direct mail:
- Your brand and your call to action are 21 percent more effective
- You improve your ad impact by 21 percent
- You can send messages that are 21 percent more complex, and your customers will still get it! This gives you greater messaging flexibility.
Contact the AlphaGraphics South Salt Lake marketing team today and we’ll help you plan a direct marketing campaign that will boost your bottom line. Call 801-461-0500 and talk to Gregg, Christian, or CJ..