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Variable Data Printing

Personalize Your Printings

Variable Data Printing-1

Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonate more effectively with your customers when you use variable data printing.  It will also, ultimately generate more business for you. With variable data you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them.


Variable data printing is easy to do with the right list, the right layout, and the right partner to help you carry out your marketing plan. The AlphaGraphics marketing and printing professionals can guide you through the entire process and deliver top quality marketing materials. Your results will take off with variable data printing.

Ready to get started? Work with the team that has over four decades of experience crafting and printing on-point marketing communications.

How Does Variable Printing Work?

  • Information from mailing lists or customer databases are matched to data fields in a marketing piece layout
  • Images can vary based on the customer
  • Printing then takes place on a record-by-record basis with a unique piece generated for each customer

Contact the AlphaGraphics South Salt Lake marketing team today and we’ll help you create a personal touch in all of your mailings! Call 801-461-0500 and talk to Gregg, Christian or Jon.

John Taylor

Posted by John Taylor