Targeted direct mail is a great way to reach out to prospective and existing customers. It gets your company’s name and offerings into the hands of people who are looking for the products and solutions you provide.
Sample Direct Mail Postcard
Direct Mail is any marketing effort that uses mail service to deliver promotional printed pieces to your target audience. It can be anything like brochures, catalogs, postcards, newsletters, and sales letters. Targeted Direct Mail allows you to maximize your budget with personalized, targeted, powerful messaging using customer data. Direct Mail can also be more general – think buying a list or focusing on a certain neighborhood using the USPS EDDM service.
Here are just a few benefits of Targeted Direct Mail:
- Tangible, Familiar, Battle-tested: With today’s electronic-focused world, printed pieces are actually more powerful than ever. Not only do they show extra effort, direct mail pieces have a feeling of familiarity because it’s been in existence for so long. It is effective, which is why it is still be in every marketer’s tool box!!
- Cost-effective, Integrative, and Measureable: A very successful Direct Mail campaign could consist of a postcard sent to a targeted list that generates a great response, and all this can be done very inexpensively. You can also use Direct Mail as part of a Cross Media Campaign, integrating with other channels like online marketing, PURLs and QR codes. Measurement tools can be easily integrated with something as simple as a special coupon code or a PURL that allows you not only to track responses, but to collect more valuable customer data.
Most importantly, Direct Mail is one of the easiest marketing techniques you can use to generate leads, brand your business, and connect with your customers one-to-one.
We strive to make it even easier by offering you expert advice and a range of services that allow you to conceptualize, design, implement, and track you next Direct Mail campaign. Call us today to schedule an appointment with one of our marketing experts and watch your business explode!