If there’s one sure fire way to boost campaign response rates by as much as 30%, it’s with personalisation, and we’re not just talking personalised tins of Heinz soup and Coca Cola bottles with your name on either.
We’ve spent two decades in the design, print and marketing industry and when the innovative technology behind VDP (Variable Digital Print) first launched over a decade ago we were one of the first to embrace it. We’ve been pushing the boundaries with what we can achieve for our customers with personalised print and online campaigns ever since.
Creativity is Key
We’ve developed some personalised gems over the years, not just for clients but for our own customers too, the most recent being the personalised desk calendars we gave out this Christmas, and the feedback has been incredible!
“Just a little email to say thank you for the calendar, card and desk pads!! They are all fab (cleared a little space on my desk for my calendar). Thanks for all your support this year you have all been have been fab, see you when we come to visit in the new year! Hoping next year is going to be a busy one.”
“Thanks for the stationery, it’s the envy of the office!”
“I came in this morning to find my surprise waiting on my desk for me! It’s genuinely made my day!! Thank you!”
“I just wanted to say thank you very much for my calendar and card. I love the calendar.”
“I just wanted to drop you a quick note to say thank you for the card and calendar. I love the artwork in the calendar! It looks brilliant: I’m a bit geeky about stuff like that, so I’ll enjoy having that up on my desk next year. It’s been lovely to work with you this year. I look forward to more of the same in 2014.”
Good Data Drives It
Yet this is only the tip of the iceberg. The levels of personalisation we can go to are incredible. The only limits are your imagination and your data. Clean, current data drives the quality and complexity of the finished campaign – the more information you have the more you can personalise your email or DM and tailor each one to your customer.
“Often clients aren’t sure how to use personalisation or where to start, which is where we come in. If you need to increase your response rates then accurate, creative personalisation is the key.” Stephen Jones, Technical Director.
Speak to your Account Manager direct about personalisation or call 01642 525 100 to find out more.