Topics

What's Up With The Economy?

2/26/2010 | admin

Last week I attended a seminar put on by Lee McPheters with the W.P. Carey School of Business at Arizona State. I took this seminar as part of my continuing education to maintain my C.P.A certification. Although he started the session saying that the outlook is not doom and gloom, when I left 2 hours later, I was significantly depressed. As most people know, economists agree that the U.S is now in recovery mode. Here is a graph showing the GDP growth rate for the last several quarters.

So, if our GDP is growing, why the doom and gloom. Well, to start with his projections show a .5% increase in unemployment for the year in the U.S. (-1.0% in Arizona). So it looks like the recovery is not going to be employment based. His overall GDP growth rate for 2010 for the U.S. is predicted to be about 2.5%. This tells me that the sales that we experienced in 2009 will repeat, at best, in 2010. If you are planning on significant growth in 2010, you are fooling yourself.

Lee also discussed the lost decade.

That's right, the S&P 500 Index is where it was in 1999. All of the stock market gains we experienced in the 2000 decade have all disappeared.

How has employment held up for the last decade?

We have fewer people employed at the end of 2009 when compared to the end of 2000. That's why we feel that we are struggling.

Lee also spoke about the U.S. savings rate. Our savings rate over the last couple of years has increased to 5.9% of earnings, which sounds great. However, 70% of our economy is consumer driven. For each 1% increase in the savings rate, about $100 billion is removed from the economy. We need the consumer to become comfortable with their position in life and start spending again.

How do you feel about the recovery. Well, 65% of people who were polled stated that the recession is not over. In fact, what a lot of economists have stated is that the increases in the GDP that we have seen have been caused by two main reasons. First, manufacturers have decided to bring their inventory levels back up to pre-recession levels and that is thought to be a temporary measure. The second reason stated is that the stimulus monies are having a temporary effect on business activity (though you could not tell it by me).

When Will the Full Recovery Happen?

So what is the timeframe for a full recovery? Can you believe 4-5 years. 2014 is the year we may be able to celebrate and say that everything is back to pre-recession levels. The official recession lasted 21 months where the average recession in the past has lasted 10 months.

The recession in Arizona has been significantly worse than the rest of the U.S. and the recovery will follow the U.S. In the past, Arizona has shown significantly wider variations in growth and contraction rates and will probably show a higher growth rate when we finally start to come out of this.

My Thoughts

After hearing all of this (and more), I have the following thoughts about going forward as a small business in Arizona:

Everything that you wished you had done to make 2009 a better year, do it in 2010:
If you wished that you had reduced your costs sooner or to a greater extent, make sure you make those reductions now. 2010 will not show a significant increase in revenues and your expenses will continue to grow if you do not take measures to control them.

Hire back slowly:
Be slow to fill new or empty positions with full-time staff. Now is the time to have a plan on hiring temporary and part-time employees. Have a good agency ready to fill temporary needs.

Explore alternative financing options:
The availability of conventional credit lines will continue to dry up for small businesses. Even though there is a great amount of discussion about having the banks open up their lending, they still have to deal with financials that reflect two years of losses and reduced balance sheet health. It is time to start looking into the SBA programs again and what they may have.

Start innovating again:
It seems that lately, Google and Apple are the only companies that continue to innovate (if you call the iPad an innovation considering it looks like an oversized iPhone without calling capabilities). Its time to look at your business and figure out what it is going to take to make it a profitable enterprise in this next decade. I know its hard to think about the future when you are fighting the current battles, but it is imperative to the future of your business and the economy that we start innovating again.

Make the hard decisions:
You know which ones they are. From letting people go, to closing down an unprofitable branch, to selling off an unproductive asset or to getting another job. These are hard times and the people who are able to make the hardest decisions are the people who come out ahead at the finish line.

There you are. Now doesn't everyone feel better?

You can reach us at AlphaGraphics at the following websites:

AlphaGraphics Mesa on Baseline 480-844-2222
AlphaGraphics Tempe on Elliot 480-413-1900
AlphaGraphics Phoenix - Northwest Valley 602-234-2944

Follow me on Twitter at: Steve's Twitter Account

Digg This ... del.icio.us

Back to Blog List

FAQs

How are window decals commonly used?
Window decals are popular for expressing loyalty, especially in high school sports. They allow individuals to showcase team spirit without affecting their car's paint finish.
What is the advantage of die-cut stickers?
Die-cut stickers can be customized to any shape and size, offering a unique and personalized touch. This is particularly useful for bumper stickers or any application where a specific shape is desired.
Are weatherproof labels suitable for products in ice water?
Yes, weatherproof labels, available in sheets or rolls, are ideal for products that may be immersed in ice water, providing durability and maintaining visibility in challenging conditions.
What is the difference between sheet-fed and roll-fed labels?
Sheet-fed labels come in standard sheets, suitable for printing delivery addresses or product labels. Roll-fed labels are delivered on rolls, making them fast and easy to use for shipping and product labeling.
What types of materials are available for creating labels?
Labels can be crafted from various materials, including holographic, sheet-fed paper, roll-fed paper, weatherproof materials, and more. The choice of material depends on the intended use and durability requirements.
How do window decals adhere without damaging the car's paint?
Window decals use an adhesive that is specifically designed not to damage the car's paint finish. They adhere securely to the glass surface, allowing for easy application and removal without causing harm.
Can labels be used for both practical and promotional purposes?
Absolutely, labels can serve practical purposes like appointment or event reminders while also being used for promotional activities. They add a final touch to mailings and can be child-friendly giveaway items.
What design and strategy assistance do you offer when working with AlphaGraphics?
When working with AlphaGraphics, you receive comprehensive assistance, including design, strategy, printing, and packaging services. This ensures you have complete control over the final product, from concept to delivery.
How can labels enhance important mailings or act as appointment reminders?
Labels can add a final touch to important mailings, making them visually appealing and memorable. They are also great for appointment reminders, adding a functional aspect to their use.
What are the popular uses of holographic labels?
Holographic labels are eye-catching and can be used for mailers, security authentication, or any application where a unique and distinctive design is desired.
Can I order labels online, and is reordering a hassle-free process?
Yes, we offer hassle-free online ordering and reordering through agOnline, providing a convenient and efficient way to manage your label printing needs.
What customization options are available for labels and decals?
You can choose from customizable templates or create designs from scratch. Select signature shapes, colors, sizes, and materials to tailor labels to your specific branding needs.
How can labels, stickers, and decals be integrated into my marketing strategy?
These elements are versatile components that can be used in various marketing materials, such as mailers, product promotions, gifts, incentives, event packets, and even on beverage bottles. They provide an effective way to spread your brand's message.
What are the key benefits of using custom labels for my business?
Custom labels offer a versatile and visually appealing way to enhance your brand's visibility. They can be used for branding, promotions, and conveying important messages to your audience.