Most business owners understand that print and marketing materials play an important role in driving the success of their enterprise. However, it can be hard to know which products are most effective and will provide the best return on investment.
As print and marketing experts — and business owners ourselves — we’ve rounded up the most essential, tried-and-true print materials that can help businesses grow and succeed at every stage of their life cycle. Whether you’re launching a new business or exploring new ways to grow your customer base, read on for the top products we recommend.
Print and Marketing for New Businesses
When you’re just starting out with a new business, your biggest focus should be on establishing your brand identity and making connections. Print products reinforce your efforts by serving as a tangible reminder and keeping you top of mind with prospects. Having business cards at the ready during networking events and consultations will help you make a more lasting impression and give your connections an easy way to get in touch with you later.
Additionally, materials like brochures and flyers allow you to go in-depth about your business, your products and services, and what sets you apart from your competitors. By using these materials for your small business marketing, you can spread awareness while beginning to build trust in your business. Having branded custom letterhead and printed envelopes also add credibility to your new professional venture.
Top Print Products for New Businesses: Business Cards, Flyers, Counter Cards, Brochures, Appointment Cards, Printed Envelopes, Letterhead, Open/Closed Signage
Find these products and more in the AlphaGraphics Business Essentials Bundle, specifically tailored to the print and marketing needs of new small businesses.
Planning a Grand Opening
Networking and marketing should start well before you even open your doors. But once your business has officially opened, holding a grand opening event is a great way to make a splash, capture attention from the community, and make a positive impression on your new customers.
Think of your grand opening as not just a celebration, but as a form of marketing. It’s a way for people to experience a taste of what you have to offer and get a sense of what it’s like to do business with you.
Carefully planning and having the right print products, signage, and marketing materials on hand will help you see the best return on your investment. Start spreading the word about your event weeks in advance with flyers and invitations to generate excitement and build awareness. Be prepared on the day itself with a grand opening banner, gift certificates to raffle off, and of course, business cards and other marketing materials for guests to take home with them.
Top Products for Grand Openings: Flyers, Invitations, Printed Envelopes, Gift Certificates, Business Cards, Retractable Banners, Promotional Products
Find these products and more in the AlphaGraphics Grand Opening and Events Bundle, full of customized print products and signage to help your event make a splash.
Showcasing Your Business at Trade Shows
While a grand opening event is a great way to get noticed by your local community and begin drumming up business in your immediate geographic area, eventually, you may want to increase your reach to new audiences in order to continue growing. Trade shows are a wonderful opportunity to get your brand out there to new potential customers. Trade show attendees are already interested in your industry, offering huge potential for lead generation.
By carefully planning your trade show booth display, you can take advantage of all the opportunities that these big events offer. To bring in as many leads as possible, make sure that your exhibit booth is designed with bold signage that can grab attention from multiple angles, like retractable banners and floor graphics. Once you’ve piqued the interest of attendees, you’ll want your booth well equipped with print materials like counter cards, flyers, and brochures to tell your brand story. Make a plan for how you’ll follow up with leads, like using appointment cards to schedule free consultations.
The interactive nature of trade shows offers endless ways to create a memorable experience for any visitors to your booth. Make sure you and your staff look the part of brand ambassadors with custom t-shirts and buttons. Free giveaways are common at trade shows, so custom branded promotional products can also go a long way in helping visitors to your booth remember you.
Top Products for Trade Shows: Flyers, Floor Graphics, Counter Cards, Brochures, Appointment Cards, T-Shirts, Retractable Banners, Promotional Products
Find these products and more in the AlphaGraphics Trade Show Bundle, full of customized print products and signage to help your event make a splash.
The Print and Marketing Products You Need for Your Business
Planning for your business’ print needs and ordering materials can be time-consuming and confusing. AlphaGraphics makes it easy with product bundles that are designed to meet your needs! Skip the guesswork, save time, and get a complete package of fully customized print and marketing essentials with our product bundles. Consult with your local AlphaGraphics center to select the bundle that’s perfect for your needs and your budget.