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Category: Locations

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What I Learned at the AlphaGraphics Gold Circle Meeting

What I Learned at the AlphaGraphics Gold Circle Meeting

Last week was our annual Gold Circle meeting of the top revenue owners in the AlphaGraphics system. We held the meeting in Naples, Florida. There were 31 owner groups represented. Contrary to what a lot

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New Rules…

New Rules…

In the last couple of months, I have been reading a lot of books on marketing, advertising, public relations, SEO and email marketing. The two books that stand out as it pertains to my AlphaGraphics

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The Future of Your Neighborhood Print Shop

The Future of Your Neighborhood Print Shop

As you can imagine, revenues are down and continue to decline in the quick print environment. This decline started in 2008 and continued through 2009. Everyone is hopeful that 2010 will be a growth year,

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The Do’s and Don’ts of Email Marketing

The Do’s and Don’ts of Email Marketing

I spent part of this last weekend between watching football games reading a new book entitled “The Constant Contact Guide to Email Marketing” by Eric Groves. Eric is the Senior Vice President of Global Market

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Is Direct Mail Dead?

Is Direct Mail Dead?

We, at AlphaGraphics Say Definitely Not! One of my salespeople had a conversation with one of her customers last month where she asked the customer whether they had thought about doing a direct mail campaign.

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Hey AlphaGraphics, Put Your Money Where Your Mouth Is

Hey AlphaGraphics, Put Your Money Where Your Mouth Is

So now that I have published the Top 10 Ways to Market Your Business in 2010, the question being asked is, “Steve, how are your going to market your three businesses in 2010?” Well, after

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Top 10 Ways to Market Your Business in 2010

Top 10 Ways to Market Your Business in 2010

As we go into 2010, full of promise and change from 2009, it is time to think about economical ways to market your business in the coming year. In this internet, social media age, the

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Marketing Return on Investment (ROI)

Marketing Return on Investment (ROI)

Pepsi just sent out a shot across the bow. It announced that they will not be advertising the Pepsi or Gatorade brands during the 2010 Super Bowl. Last year, Pepsi spent $33 million advertising their

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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

I spent this last weekend reading David Meerman Scott’s book entitled “The New Rules of Marketing and PR” which I believe is a must-read for anyone in the advertising, public relations and printing businesses these

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Just the Beginning

Just the Beginning

Well I’ve heard so much about Blogging that I decided that I just had to give it try. I am the owner of three AlphaGraphics Digital and Print Centers in the Phoenix metropolitan area including