Category: Marketing
How to Capitalize on Big Events and Holidays for Your Marketing Campaigns
As 2021 gets into swing, one strategy to consider to draw extra attention to your business is event marketing. Everything from major events, like Super Bowl Sunday, to national holidays and awareness days, to more …
How to Leverage Signage for Marketing Your Business
It’s impossible to walk or drive through an urban environment today and not see signage. Every business has signage, largely because it’s the simplest, most accessible form of advertising. Storefront signs say, “My business operates …
6 Sides of the agBox That Will Elevate Your Marketing
At AlphaGraphics, we develop custom, innovative solutions and use the latest technology to take brands to the next level. Our newest innovation is agBox, a way for businesses to build and share unique branded experiences …
7 Ways to Make Your Holiday Marketing Stand Out
The holiday season is fast approaching. Customers are beginning to think about holiday preparations and gifts, and companies are starting to ramp up their marketing efforts to attract shoppers. Throughout November and December, the competition …
Go BIG!-Posters, Banners and Signs
Have you ever not visited a business because it looked like they were closed? Have you ever stopped at a business because you were attracted to an item advertised by a sign? Were you ever …
118 Seconds
At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about …
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk …
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. …
The AlphaGraphics Shameless Keyword Plug
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing …
AlphaGraphics-The New Now
Cary Sherburne, a writer for “What They Think” is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in …