Category: Marketing
Go BIG!-Posters, Banners and Signs
Have you ever not visited a business because it looked like they were closed? Have you ever stopped at a business because you were attracted to an item advertised by a sign? Were you ever …
118 Seconds
At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about …
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk …
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. …
The AlphaGraphics Shameless Keyword Plug
One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing …
AlphaGraphics-The New Now
Cary Sherburne, a writer for “What They Think” is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in …
WordPress vs. Blogger
As any trained eye can see, I am now using WordPress as my blogging utility. I converted over to WordPress from Blogger a couple of weeks ago. It wasn’t an entirely easy thing to do …
Socialnomics Renewed
Here is the refreshed Socialnomics video which shows how much social media has taken over our lives. One has to wonder where this world is rushing to. Will we see a day when email will …
10 Ways We Are Messing Up Our Social Media Efforts (Part 2)
Our AlphaGraphics Social Media Activities Can Use a Lot of Improvement In Promoting Our Printing Business I spent the last couple of days reading “Inbound Marketing” by Brian Halligan and Dharmesh Shah. I was attracted …