Category: Marketing
Does Your Print Collateral Need a Refresh? Here’s How to Tell
Printed marketing and sales collateral plays a crucial role in securing customers for your business. Unfortunately, all too many businesses use the “set it and forget it” method of creating collateral. While some pieces can …
4 Ways to Boost Your Marketing Using Social Distancing Signage
Social distancing and safety signage isn’t going away anytime soon. While your business needs to adhere to those mandates a while longer, customers are tired of seeing the same generic signs everywhere they go. What’s …
How to Capitalize on Big Events and Holidays for Your Marketing Campaigns
As 2021 gets into swing, one strategy to consider to draw extra attention to your business is event marketing. Everything from major events, like Super Bowl Sunday, to national holidays and awareness days, to more …
How to Leverage Signage for Marketing Your Business
It’s impossible to walk or drive through an urban environment today and not see signage. Every business has signage, largely because it’s the simplest, most accessible form of advertising. Storefront signs say, “My business operates …
6 Sides of the agBox That Will Elevate Your Marketing
At AlphaGraphics, we develop custom, innovative solutions and use the latest technology to take brands to the next level. Our newest innovation is agBox, a way for businesses to build and share unique branded experiences …
7 Ways to Make Your Holiday Marketing Stand Out
The holiday season is fast approaching. Customers are beginning to think about holiday preparations and gifts, and companies are starting to ramp up their marketing efforts to attract shoppers. Throughout November and December, the competition …
Go BIG!-Posters, Banners and Signs
Have you ever not visited a business because it looked like they were closed? Have you ever stopped at a business because you were attracted to an item advertised by a sign? Were you ever …
118 Seconds
At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about …
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk …
Disrupting MY Future
A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age. …