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Tag: branding

Get Ready for the Holidays

Get Ready for the Holidays: 5 Things Your Business Can Do Now

It may feel like summer just ended, but the holiday season is right around the corner! The key to kicking off a successful holiday season for your business is planning ahead. By working through the

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Why You Should Keep Your Branding Consistent Across the Customer Journey

Building a loyal customer base is essential for any business’s success. Loyal customers are often advocates for your brand, referring you to friends and family and helping to grow your customer base even more. But

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Does Your Print Collateral Need a Refresh? Here’s How to Tell

Printed marketing and sales collateral plays a crucial role in securing customers for your business. Unfortunately, all too many businesses use the “set it and forget it” method of creating collateral. While some pieces can

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Branding-Is It What It Used To Be?

Branding-Is It What It Used To Be?

A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is