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Brand Identity

Brand Identity

When you market your business, what role does your brand play?  Is it front and center, or does it sit in the background as an afterthought?  In any marketing campaign, your brand will influence every

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Multi-Channel & Cross-Media Marketing

Multi-Channel & Cross-Media Marketing

In today’s multimedia world, you need a multi-channel approach to reach your target audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you

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Colors in you Direct Mail Campaign

Colors in you Direct Mail Campaign

Because the human brain is so complex, it is hard to determine the exact effect of colors to their behaviors and motivations but marketing companies have done research to come up with a general guideline

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The Benefits of Business Cards

The Benefits of Business Cards

  Business cards are one of the oldest forms of marketing however it is still a popular and effective way of giving your potential customers a great first impression.  They also encourage customers to make

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Spring into Action!

Spring into Action!

Spring is almost upon us with warmer weather, longer days, and blossoming flowers!  Spring is a time of new beginnings and fresh starts, and there’s no better way to get a fresh start to the

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