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BRAND POSITIONING colorful concept sketch notes on blackboard background

The Key Components of a Good Brand Strategy

Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the

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How-To Tips for Pain-Free Print Ordering

When you’re ready to bring your creative ideas to life in print, these tips will ensure everything runs as smoothly as possible. Always Include High-Resolution Images If you have specific images you want to be

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Turn Prospects into Clients with Unforgettable Envelopes

In a world besieged by digital noise, there is something refreshing about collecting your mail. Tangible and memorable, print media leave an emotional footprint in the psyche. Like a waft of perfume from a love

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Delicious Fonts: The Bread and Butter of Appealing Designs

For every Olympic Games, there has been an accompanying logo that brings a unique identity to that particular year while allowing the host country a special place in the global spotlight. A good Olympics logo

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How to Keep Brand Value

Your brand is everything. It’s what makes potential buyers and customers recognize you and helps set you apart from competitors. It’s important to maintain the value of your brand in order to make the most

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Do Your Print Marketing Materials Need an Upgrade?

There is a great deal of time, effort, and energy placed into updating your print marketing materials. You need to cover all the relevant information in a very limited space. This means you need to

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The Do’s and Don’ts for Taking Better Pictures with Your iPhone

When it comes to great print marketing, high-quality images can make all the difference. Since most people today Ahave a smartphone they use for taking pictures rather than a digital camera, here are five do’s

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How to Inspire Action with Highly-Engaging Postcards

What do dentists and direct mail have in common? New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow their client base.

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Raster Images vs. Vector Graphics – What’s the Difference and Why is it Important?

Do you ever wonder why something you printed turned out pixelated or blurry? That’s because the image used was raster — meaning that it’s composed of pixels that can only be scaled to a certain

Asian woman use smartphone payment in shopping mall by scanning QRcode.

How Print QR Code Cards are Marketing Genius

Business cards, postcards, and other print marketing pieces with QR codes can be extremely effective in developing support for your business, especially when starting from the ground floor. Utilizing the Graphic Ease of a QR

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