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How to Keep Brand Value

Your brand is everything. It’s what makes potential buyers and customers recognize you and helps set you apart from competitors. It’s important to maintain the value of your brand in order to make the most

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Do Your Print Marketing Materials Need an Upgrade?

There is a great deal of time, effort, and energy placed into updating your print marketing materials. You need to cover all the relevant information in a very limited space. This means you need to

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The Do’s and Don’ts for Taking Better Pictures with Your iPhone

When it comes to great print marketing, high-quality images can make all the difference. Since most people today Ahave a smartphone they use for taking pictures rather than a digital camera, here are five do’s

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How to Inspire Action with Highly-Engaging Postcards

What do dentists and direct mail have in common? New clients! Direct mail has proven to be a remarkable investment for small businesses of many kinds, especially for entrepreneurs looking to grow their client base.

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Raster Images vs. Vector Graphics – What’s the Difference and Why is it Important?

Do you ever wonder why something you printed turned out pixelated or blurry? That’s because the image used was raster — meaning that it’s composed of pixels that can only be scaled to a certain

Asian woman use smartphone payment in shopping mall by scanning QRcode.

How Print QR Code Cards are Marketing Genius

Business cards, postcards, and other print marketing pieces with QR codes can be extremely effective in developing support for your business, especially when starting from the ground floor. Utilizing the Graphic Ease of a QR

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Add Zest to Summer Designs with 10 Hot Color Combos

It has been said that color is a power that directly influences our soul. A common obstacle for designers is choosing colors. And you should not take this choice lightly! There is great energy in

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Go Print When a Presentation Matters Most

Given the restrictions of 2020 thanks to COVID, the term “slidedeck” has probably entered everyone’s vocabulary far more than they care to know. With nearly everyone spending at least three hours a day online in

Samples of color cardstock paper

Touch is Everything: Choosing the Perfect Paper for Printing

There’s nothing better than the feel of a well-constructed catalog, brochure, or invite. After all, no one wants to be handed a pamphlet that crumples because the paper quality is not up to par. This

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6 Winning Direct Mail Campaigns

Direct mail offers results that other channels just can’t match. According to a recent study, direct mail has a response rate as high as 9%. However, there are always ways to engage your audience better and

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