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Category: Marketing

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Responsible Marketing During COVID-19

Fear. Stress. Helplessness.

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Increase Conversions with 3 Headline Hooks

Do you ever wander through a library aisle you would normally avoid?

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Logo Design for American Cancer Society

Each and every one of us knows someone with cancer. I recently read that males and females have nearly a 40% chance of developing some form of cancer, and a 22% chance of dying from


The Big Three and Mail Marketing

We at AlphaGraphics Westlake have been lucky enough over the years to work with some of the most important non-profit organizations in our area. These are big organizations, with budgets and goals just like other businesses.

Non-Profits: Many ways to give, many ways to host

Non-Profits: Many ways to give, many ways to host

There’s something to be said for a unifying cause for the greater good.  This August, we’ve been lucky to participate and help organizations and their needs for their fundraising and awareness to their causes.  With


AMP Up Your Message: Three Key Factors for ANY Marketing Strategy

Making calls, sending postcards, monthly newsletters?  How’s your response?  Are you getting any?  You may find yourself in a rut to get any leads coming your way.  You have something they need, no doubt.  But

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Are You a Champion? Three Tips to Play Like a Pro in Your Business

Break free from the tackling competition! Move those chains to get your business towards the goaline. Here’s three simple steps to help look at your playbook and find a winning strategy.

Are You Marketing to Your Major Social Media Channels the Right Way?

Are You Marketing to Your Major Social Media Channels the Right Way?

Facebook, Twitter, Tumblr, Instagram and to a lesser extent now, Google+, have all become staples in our everyday lives—whether we’re enthralled in our own experience or we’re creating content for others. If you’re a social

Targeted Direct Mail vs. EDDM

Targeted Direct Mail vs. EDDM

We recently had a meeting with a new client who was interested in executing a direct mail campaign in an effort to announce that their practice had recently relocated. We talked about the advantages of