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Category: Marketing

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Targeted Direct Mail vs. EDDM

Targeted Direct Mail vs. EDDM

We recently had a meeting with a new client who was interested in executing a direct mail campaign in an effort to announce that their practice had recently relocated. We talked about the advantages of

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Know thy customer, and they shall spread your gospel…

Know thy customer, and they shall spread your gospel…

My oldest son recently had his braces removed. He’s been in various stages of orthodontics for over 3 years, and this was certainly going to be a big day for him (and for Mom and

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Why I miss our local newspaper…

Why I miss our local newspaper…

Our local newspaper recently stopped daily delivery. They now have a confusing business model of delivering a couple times a week. It was a cost-reduction move based on the changing way people are getting their

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The Importance of Being Found on Google

The Importance of Being Found on Google

It goes without saying that in order to succeed in business, people need to find you. And when I say find you, I mean on Google. Makes perfect sense, right? But the fact is, many

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Every business has a brand…how about yours?

Every business has a brand…how about yours?

According to branddirectory.com, Apple has the number 1 brand in the world. Not surprising. They have a cult following, make terrific products, market them extremely well, and innovatebetter than any tech company I can think

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What does a customer survey really say…

What does a customer survey really say…

We recently conducted an online customer satisfaction survey. While I’m very proud of the results (over 98% of those who responded would highly recommend Alphagraphics Westlake), it was what they didn’t say that intrigues me.

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Mobile Offers…Coupons for those on-the-go!

Mobile Offers…Coupons for those on-the-go!

Recently, we began developing mobile sites for clients, which allow consumers to quickly visit a customized site right on their cell phone or mobile device. Well, the next big thing is Mobile Offers, allowing consumers

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What does your price say about your company?

What does your price say about your company?

Price, price, price. As the owner of a small business, that can sometimes be the only thing we are thinking about when we present our solution to a prospect. “What is she going to think

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Turning $900 into $6,000…Just like that!

Turning $900 into $6,000…Just like that!

We completed a small direct-mail campaign for a client who called looking for ideas on how he can “upsell” his client base on some highly profitable services he provides. We created a targeted, personalized mailer

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QR Codes and Mobile Websites…Cool Stuff!

QR Codes and Mobile Websites…Cool Stuff!

Recently, we ran a self-promotion campaign, using direct mail. We included a QR Code, that funny looking thing you see at the bottom of this page. So, what’s that QR Code do? Well, it allows anyone with