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Category: Marketing

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Marketing 101: It’s The List, Dummy!

Marketing 101: It’s The List, Dummy!

Recently, we finished a self-promo direct mail campaign. We do these frequently, and we always start with a few basic questions… 1. Who is our target audience? 2. What is our offer? 3. What do

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Choice Overload?

Choice Overload?

I recently watched an interesting video on TED by Sheena Iyengar titled “How to make choosing easier”. Her basic premise is that a company that offers many, many things may be diluting their offering and

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Every Door Direct Mailing: Targeted Marketing for the rest of us…

Every Door Direct Mailing: Targeted Marketing for the rest of us…

So, just what is Every Door Direct? Otherwise known as EDDM, this program is a terrific way to reach your potential customers. You can reach every home, every address, at an incredibly cost-effective rate of

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The Medium is the Message

The Medium is the Message

According to Wikipedia, “The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium

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What do your clients LOVE?

What do your clients LOVE?

What do your clients love? That’s the million dollar question, isn’t it. If we all knew and understood exactly what makes our clients buy from us, it’d make life plenty easier. There’s lots of theory