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Turning $900 into $6,000…Just like that!

Turning $900 into $6,000…Just like that!

We completed a small direct-mail campaign for a client who called looking for ideas on how he can “upsell” his client base on some highly profitable services he provides. We created a targeted, personalized mailer

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QR Codes and Mobile Websites…Cool Stuff!

QR Codes and Mobile Websites…Cool Stuff!

Recently, we ran a self-promotion campaign, using direct mail. We included a QR Code, that funny looking thing you see at the bottom of this page. So, what’s that QR Code do? Well, it allows anyone with

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Marketing 101: It’s The List, Dummy!

Marketing 101: It’s The List, Dummy!

Recently, we finished a self-promo direct mail campaign. We do these frequently, and we always start with a few basic questions… 1. Who is our target audience? 2. What is our offer? 3. What do

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Choice Overload?

Choice Overload?

I recently watched an interesting video on TED by Sheena Iyengar titled “How to make choosing easier”. Her basic premise is that a company that offers many, many things may be diluting their offering and

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Every Door Direct Mailing: Targeted Marketing for the rest of us…

Every Door Direct Mailing: Targeted Marketing for the rest of us…

So, just what is Every Door Direct? Otherwise known as EDDM, this program is a terrific way to reach your potential customers. You can reach every home, every address, at an incredibly cost-effective rate of

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The 411 on RGB vs. CMYK

The 411 on RGB vs. CMYK

Recently, we had a client question why their prints didn’t quite match the color they’d set up in their document. This can be a complex issue, but many times it comes down to one thing…the

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The Medium is the Message

The Medium is the Message

According to Wikipedia, “The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium

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What do your clients LOVE?

What do your clients LOVE?

What do your clients love? That’s the million dollar question, isn’t it. If we all knew and understood exactly what makes our clients buy from us, it’d make life plenty easier. There’s lots of theory

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