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What does a customer survey really say…

What does a customer survey really say…

We recently conducted an online customer satisfaction survey. While I’m very proud of the results (over 98% of those who responded would highly recommend Alphagraphics Westlake), it was what they didn’t say that intrigues me.

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All I want for Christmas is…

All I want for Christmas is…

This is the time of year when I think about where we’ve been, where we are, and where I’d like to be this time next year. It also gets me thinking about the fact that

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Mobile Offers…Coupons for those on-the-go!

Mobile Offers…Coupons for those on-the-go!

Recently, we began developing mobile sites for clients, which allow consumers to quickly visit a customized site right on their cell phone or mobile device. Well, the next big thing is Mobile Offers, allowing consumers

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What does your price say about your company?

What does your price say about your company?

Price, price, price. As the owner of a small business, that can sometimes be the only thing we are thinking about when we present our solution to a prospect. “What is she going to think

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Turning $900 into $6,000…Just like that!

Turning $900 into $6,000…Just like that!

We completed a small direct-mail campaign for a client who called looking for ideas on how he can “upsell” his client base on some highly profitable services he provides. We created a targeted, personalized mailer

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QR Codes and Mobile Websites…Cool Stuff!

QR Codes and Mobile Websites…Cool Stuff!

Recently, we ran a self-promotion campaign, using direct mail. We included a QR Code, that funny looking thing you see at the bottom of this page. So, what’s that QR Code do? Well, it allows anyone with

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Marketing 101: It’s The List, Dummy!

Marketing 101: It’s The List, Dummy!

Recently, we finished a self-promo direct mail campaign. We do these frequently, and we always start with a few basic questions… 1. Who is our target audience? 2. What is our offer? 3. What do

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Choice Overload?

Choice Overload?

I recently watched an interesting video on TED by Sheena Iyengar titled “How to make choosing easier”. Her basic premise is that a company that offers many, many things may be diluting their offering and

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Every Door Direct Mailing: Targeted Marketing for the rest of us…

Every Door Direct Mailing: Targeted Marketing for the rest of us…

So, just what is Every Door Direct? Otherwise known as EDDM, this program is a terrific way to reach your potential customers. You can reach every home, every address, at an incredibly cost-effective rate of

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The 411 on RGB vs. CMYK

The 411 on RGB vs. CMYK

Recently, we had a client question why their prints didn’t quite match the color they’d set up in their document. This can be a complex issue, but many times it comes down to one thing…the

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