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Windows: The Door to Your Soul, or Another Marketing Ploy?

Soon enough, the weather will warm for good.

When it does, foot traffic will pick up and people will emerge from their winter cocoons.

Are you ready to capture their attention? For retail locations especially, windows can be the most powerful of all marketing tools. They’re the way you can stop a potential customer in his or her tracks and entice them in. And when it’s time to go big or go home, an eye-catching or creative promotion can make the difference in getting noticed.

 

When considering an update or refresh to your window decals or outdoor signage, it’s important to have a few essentials in mind:

#1. Tell a story. Capture attention first—and be creative. If you’re creating a temporary display, think of a theme and group products together. You could choose a holiday, a historical event, a well-known book or a song, for instance.

#2. Think outside-in, not inside-out. Consider your window display and your signage from the level of passersby. Be careful to think about how they’ll see your promotion or display from their vantage point in a car or on the sidewalk.

#3. Be bold with colors and shapes. Remember, you only have a few seconds to grab attention with an eye-catching display, outdoor sign or window decal.

#4. Resist clutter. Window displays do well with a ‘less is more’ approach to products. Window decals make more impact when you’re choosy with your words.

#5. Keep your windows clean! Clean those windows until they sparkle to make sure your message, promotion or display is crisp and visible.

#6. Change often. Again, your signage and window display can be your most powerful marketing tools. Window decals give you a temporary yet powerful option that can be changed as often as you’d like.

 

Our promotional signage options include:

  • Weather-resistant outdoor signage, from banners to coroplast to wayfinding
  • Event flags
  • High-quality, durable vinyl window lettering and window graphics, including professional installation
  • Window wraps, window and door treatments, and more

As your partner, AlphaGraphics in Wood Dale is proud to deliver high-quality outdoor signs and window graphics to promote your business. With marketing, signage and graphics expertise, we offer a valuable partnership at great prices. A free quote is just a click away. Or give us a call at 630-595-6800.

You can also view all of our services online or drop by our store to talk about your marketing and graphic design needs, budget, and planning. We are conveniently located at 165 Hansen Court, Suite 111 in Wood Dale.

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