SEO: The Internet Popularity Contest
Companies wish their product or service could boast the Mean Girls quote: “I’m sorry that people are so jealous of me… but I can’t help it that I’m so popular.” When you can’t get into a restaurant, doesn’t it make you want to go there even more? Or if you get to cut the line of a club, don’t you feel exclusive? That is how social media has used the psychological phenomenon of social proof to create a buzz. “We view a behavior as correct in a given situation to the degree that we see others performing it,” explains Psychologist Robert Cialdini who studies influence. With that said, consumers are 71% more likely to make a purchase based on social media referrals and apps listed in the iTunes App Store as the top 10 most popular increase their daily downloads 10 times over in only a week. Use the power of social media to increase brand popularity.
1. Well-Developed Website: You only have .05 seconds to make a credible and trustworthy impression so mobile compatibility, modern design, and well developed content are a must!
2. Climbing Google: optimizing your website, social media, and business listings are key factors to help your company rank well for relevant online searches
3. Preferred Consumer Content is Video: create animated videos, product reviews, customer testimonials and company overviews
SEO helps companies navigate the internet hallways and catty competition by giving them a boost up the social media ladder. SEO, both makes your company look more popular, and also allows it to grow in popularity.