Every Door Direct Mail (EDDM) can be a very useful tool to help bring awareness to a business. EDDM is a service that was designed by the US Postal Service to help businesses get their name out to every doorstep in the neighborhood.
The top 5 advantages of EDDM are:
1) No mailing lists needed
Often times you would need to purchase a mailing list to begin reaching out to homes near your business. But with EDDM, the mail carrier brings your message to every house along the route with no specific addresses needed. This allows you to save time and money while focusing your marketing efforts.
You save money on postage, print costs, and unnecessary mailing lists when you choose EDDM. And by staying local, you can keep your costs down even more without sending mail great distances.
3) Plenty of space for your message
You have a lot of creative freedom when it comes to designing your direct mail piece. EDDM only requires you to leave a small space for the EDDM indicia, endorsement, and the address block that includes general location information. What you do with the rest of the space is up to you – include images, coupons, sale announcements, and much more.
4) Works for a variety of businesses
EDDM is not only beneficial for the local pizza store coupons or department store sale flyers. This format works great for any local retailers and service-based businesses, such as a dry cleaners, print shops, restaurants, etc.
5) Numerous formatting options
EDDM doesn’t have to be just another business card or flyer. You can choose from a variety of formats to catch the eye of your recipients. Larger style postcards are a popular choice to grab attention. You can also get creative with what you include in your direct mail piece. You can include coupons, announce upcoming sales, share stories, and much more as long as it fits within the EDDM limits.
Contact Alphagraphics in Worcester, MA to get started with creating and/or printing your Every Door Direct Mail piece.