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Marketing 101 | 5 Lessons to Learn from Direct Mail

Marketing 101 | 5 Lessons to Learn from Direct Mail

My father and I had a conversation recently about the rise of “maker culture” – this YouTube, Pinterest and Instagram fueled movement of artisans who are making crafting popular again. Artists, carpenters, builders, quilters and

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Design Desk | Type Culture

Design Desk | Type Culture

I am so behind on all the things I would normally be gushing about by now – I barely watched any of the Super Bowl ads and I completely forgot to record the Olympic Opening

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Marketing 101 | What “Why” Means to your Direct Mail Marketing

Marketing 101 | What “Why” Means to your Direct Mail Marketing

“Why?” is often such a loaded question – the bane of students, philosophers, and parents of toddlers alike. When we think of occasions and instances in which we commonly find ourselves asking “Why?”, we typically

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Marketing Mojo: Tips for Trade Show Success

Marketing Mojo: Tips for Trade Show Success

Several years ago I attended a fledgling convention here in Indy because a few actors I was a fan of were guests of honor.  Upon entry, I quickly realized that most of the booths and

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From the Design Desk: Applying User Experience to Print Design

From the Design Desk: Applying User Experience to Print Design

I didn’t understand for a long time what people were talking about when they discussed UI/UX design.  I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit,

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From the Design Desk: Finding the Right Fonts

From the Design Desk: Finding the Right Fonts

It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts.  I will find excuses to use them in our own internal branding as often as I am able.  When it comes

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Marketing Mojo: Becoming a Postage Wizard

Marketing Mojo: Becoming a Postage Wizard

“P.S. I do hope we’ve put enough stamps on.” He held up the envelope in which Mrs. Weasley’s letter had come, and Harry had to fight down a laugh. Every bit of it was covered

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Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment

Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment

Let’s be honest, all of us have bought an “As-Seen-On-TV” type of product – something so flashy and compelling that we simply felt like we HAD to have it, only to set it aside and

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From the Design Desk: Practical Package Design Principles

From the Design Desk: Practical Package Design Principles

If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets

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Marketing Mojo: The Future of QR Codes

Marketing Mojo: The Future of QR Codes

A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information.  QR

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