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From the Design Desk: Practical Package Design Principles

If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets

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Marketing Mojo: The Future of QR Codes

A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information.  QR

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From the Design Desk: Designing for Experience

My friends and I play a lot of board games, ranging from super simple card games to the complicated games that can take several hours to play.  Tabletop gaming is enjoying a sort of renaissance,

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MARKETING MOJO: Building Authenticity in a Small Business

Have you ever walked into a salon and seen the stylists with unkempt, messy or badly cut hair?  Or gone to a financial or legal advisor who couldn’t manage their own portfolios? These days, when

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Marketing Mojo: Straight Talk about Print

In college, I was addicted to the original series of CSI.  I loved the characters and the drama of the crime scene-of-the-week format, but could never quite get over some of the more glaringly obvious

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From the Design Desk: Trifold and True Brochure Design – Best Practices

A solid brochure is a basic essential for any marketing toolkit.  With more versatility than a business card or rack card, a standard trifold brochure is a great tool for presenting information in an easy

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Marketing Mojo: Bringing Web Content Back to Print

I consider myself fortunate to have been part of the first generation to really grow up learning on computers.  When it was still cool to collect Encyclopaedia Brittanica, because Wikipedia wasn’t a thing yet.  I

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