Marketing 101 | 5 Lessons to Learn from Direct Mail
My father and I had a conversation recently about the rise of “maker culture” – this YouTube, Pinterest and Instagram fueled movement of artisans who are making crafting popular again. Artists, carpenters, builders, quilters and …
Design Desk | Type Culture
I am so behind on all the things I would normally be gushing about by now – I barely watched any of the Super Bowl ads and I completely forgot to record the Olympic Opening …
Marketing 101 | What “Why” Means to your Direct Mail Marketing
“Why?” is often such a loaded question – the bane of students, philosophers, and parents of toddlers alike. When we think of occasions and instances in which we commonly find ourselves asking “Why?”, we typically …
Marketing Mojo: Tips for Trade Show Success
Several years ago I attended a fledgling convention here in Indy because a few actors I was a fan of were guests of honor. Upon entry, I quickly realized that most of the booths and …
From the Design Desk: Applying User Experience to Print Design
I didn’t understand for a long time what people were talking about when they discussed UI/UX design. I didn’t even know what the acronyms stood for (User Interface/User Experience) for longer than I care to admit, …
From the Design Desk: Finding the Right Fonts
It’s no secret how much I love fonts, especially well-designed script and hand-drawn fonts. I will find excuses to use them in our own internal branding as often as I am able. When it comes …
Marketing Mojo: Becoming a Postage Wizard
“P.S. I do hope we’ve put enough stamps on.” He held up the envelope in which Mrs. Weasley’s letter had come, and Harry had to fight down a laugh. Every bit of it was covered …
Marketing Mojo: Taking Customers beyond the “A-Ha!” Moment
Let’s be honest, all of us have bought an “As-Seen-On-TV” type of product – something so flashy and compelling that we simply felt like we HAD to have it, only to set it aside and …
From the Design Desk: Practical Package Design Principles
If you’ve ever watched a competitive cooking show like Iron Chef, Chopped, or Cutthroat Kitchen, you’ve probably seen at least one episode where a contestant creates a delightful and delicious dish but very nearly forgets …
Marketing Mojo: The Future of QR Codes
A few years ago, QR codes were being touted as part of the future of mobile marketing technology. More versatile and universal than a barcode, capable of containing a web link or contact information. QR …