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Think LARGE! – Posters, Signs and Banners

How much does a sign, banner or poster effect your decision making process? Recent studies indicate that it has a major effect on your initial decision to explore a purchase from a vendor. Here are

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118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Branding-Is It What It Used To Be?

A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is

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Do You Really Know Your Customers?

I have been meaning to write a post about this subject for some time now.  I always put it off, because I never felt sure that I really knew what I was going to talk

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Survey Says!

A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how

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Think Before You DON’T Print

The importance of print in helping to save our forests. Alphagraphics is FSC certified.

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Disrupting MY Future

A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age.

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The AlphaGraphics Shameless Keyword Plug

One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing

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AlphaGraphics-The New Now

Cary Sherburne, a writer for “What They Think”  is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in

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Purls and Gurls

Several years ago, a company by the name of MindFire came onto the scene. During  one of their first years they came to the AlphaGraphics conference as a vendor. They were selling the ability to

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