How to Capitalize on Big Events and Holidays for Your Marketing Campaigns
As 2021 gets into swing, one strategy to consider to draw extra attention to your business is event marketing. Everything from major events, like Super Bowl Sunday, to national holidays and awareness days, to more …
How to Leverage Signage for Marketing Your Business
It’s impossible to walk or drive through an urban environment today and not see signage. Every business has signage, largely because it’s the simplest, most accessible form of advertising. Storefront signs say, “My business operates …
6 Sides of the agBox That Will Elevate Your Marketing
At AlphaGraphics, we develop custom, innovative solutions and use the latest technology to take brands to the next level. Our newest innovation is agBox, a way for businesses to build and share unique branded experiences …
7 Ways to Make Your Holiday Marketing Stand Out
The holiday season is fast approaching. Customers are beginning to think about holiday preparations and gifts, and companies are starting to ramp up their marketing efforts to attract shoppers. Throughout November and December, the competition …
Think LARGE! – Posters, Signs and Banners
How much does a sign, banner or poster effect your decision making process? Recent studies indicate that it has a major effect on your initial decision to explore a purchase from a vendor. Here are …
118 Seconds
At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about …
Branding-Is It What It Used To Be?
A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is …
Do You Really Know Your Customers?
I have been meaning to write a post about this subject for some time now. I always put it off, because I never felt sure that I really knew what I was going to talk …
Survey Says!
A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how …
Think Before You DON’T Print
The importance of print in helping to save our forests. Alphagraphics is FSC certified.