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EDDM-Every Door Direct Mail Will Create Sales

  Get the Best Bang for Your Buck With Direct Mail Last year, the U.S. Postal Service introduced a new mailing program entitled Every Door Direct Mail or EDDM for short. This program helps small

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Go BIG!-Posters, Banners and Signs

Have you ever not visited a business because it looked like they were closed?  Have you ever stopped at a business because you were attracted to an item advertised by a sign? Were you ever

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118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Branding-Is It What It Used To Be?

A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is

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Do You Really Know Your Customers?

I have been meaning to write a post about this subject for some time now.  I always put it off, because I never felt sure that I really knew what I was going to talk

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Survey Says!

A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how

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Think Before You DON’T Print

The importance of print in helping to save our forests. Alphagraphics is FSC certified.

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Disrupting MY Future

A couple of months ago, I did a post on the changes that will be going on in your neighborhood print shop in order for them to survive and thrive in this new digital age.

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The AlphaGraphics Shameless Keyword Plug

One of the valuable lessons of SEO (search engine optimization) is that a business blog needs to have links back to its main website using anchor text. I have had a lot of problems doing

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AlphaGraphics-The New Now

Cary Sherburne, a writer for “What They Think”  is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. During last week’s AlphaGraphics conference in

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