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How to Leverage Signage for Marketing Your Business

It’s impossible to walk or drive through an urban environment today and not see signage. Every business has signage, largely because it’s the simplest, most accessible form of advertising. Storefront signs say, “My business operates

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6 Sides of the agBox That Will Elevate Your Marketing

At AlphaGraphics, we develop custom, innovative solutions and use the latest technology to take brands to the next level. Our newest innovation is agBox, a way for businesses to build and share unique branded experiences

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7 Ways to Make Your Holiday Marketing Stand Out

The holiday season is fast approaching. Customers are beginning to think about holiday preparations and gifts, and companies are starting to ramp up their marketing efforts to attract shoppers. Throughout November and December, the competition

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EDDM-Every Door Direct Mail Will Create Sales

EDDM-Every Door Direct Mail Will Create Sales

  Get the Best Bang for Your Buck With Direct Mail Last year, the U.S. Postal Service introduced a new mailing program entitled Every Door Direct Mail or EDDM for short. This program helps small

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Go BIG!-Posters, Banners and Signs

Go BIG!-Posters, Banners and Signs

Have you ever not visited a business because it looked like they were closed?  Have you ever stopped at a business because you were attracted to an item advertised by a sign? Were you ever

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118 Seconds

118 Seconds

At last year’s AlphaGraphics conference in Tucson, our featured speaker was Jeff Hayzlett, the author of “The Mirror Test” and the recent Chief Marketing Officer at Kodak. The context of the title is a question about

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Branding-Is It What It Used To Be?

Branding-Is It What It Used To Be?

A few weeks ago, I attended a short session facilitated by Professor Richard Ettenson from the Thunderbird School of Global Management located in Glendale, Arizona down the street from my AlphaGraphics Phoenix location. Richard is

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Do You Really Know Your Customers?

Do You Really Know Your Customers?

I have been meaning to write a post about this subject for some time now.  I always put it off, because I never felt sure that I really knew what I was going to talk

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Survey Says!

Survey Says!

A few months ago, about the same time that I stopped posting on this blog (which will be the subject of another post), I started a monthly survey of my AlphaGraphics customers to see how

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Think Before You DON’T Print

Think Before You DON’T Print

The importance of print in helping to save our forests. Alphagraphics is FSC certified.

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