The Power of Customer Testimonials
There’s a psychological phenomenon in sales called “Social Proof”. It’s when Person A tells Person B about your company’s products or services. It’s considered one of the most potent forms of advertising out there because …
Drive More Sales and Conversions with a Content Audit
When was the last time you audited the content that resides on your company website? If you’re like most Alexandria and Arlington businesses, the answer lies somewhere along the lines of “rarely to never.” A …
Q1 2021 Marketing Checkup
As the year 2020 draws to a close, many Alexandria and Arlington businesses have high hopes that 2021 will see recovery and growth from the economic downturn caused by the pandemic. Now is the time …
5 Holiday Print and Sign Ideas for Your Alexandria and Arlington Business
Now that the holidays are upon us, it’s a mad rush to December 31st as business starts to pick up over the remaining few weeks of 2020. For many Alexandria and Arlington companies, it’s been …
Give Your Holiday Shoppers Peace of Mind with Social Distancing Signage
Over the next two months, many Alexandria and Arlington residents will hit the streets in a frenzy of holiday shopping. While there may not be as many shoppers as in the past few years due …
What are the Different Kinds of Window Graphics?
Throughout history, almost every single type of business imaginable has had some form of a storefront sign that advertises a special or promises value to all those who walk inside. Little has changed over the …
How to Create a Social Media Strategy
When it comes time to market their businesses, many Alexandria and Arlington businesses turn their attention to social media. It’s a powerful way to generate awareness, find new customers, and promote various sales and specials. …
Tips to Help Prepare for the Upcoming Holiday Shopping Season
As the summer of 2020 comes rapidly to a close, local Alexandria and Arlington businesses are turning their thoughts to the upcoming holiday shopping season. For many companies, this has been an extremely challenging year, …
How to Market Locally with the Help of AlphaGraphics
The ability to successfully market your Alexandria and Arlington small businesses can mean the difference between a flood or just a trickle of new sales and customers. To complicate things further, most small business owners …
Find More Value with Every Door Direct Mail (EDDM)
Over the past few years, direct mail has experienced a massive resurgence in popularity for Alexandria and Arlington businesses, thanks in part to the high costs of online advertising. While most companies focus the bulk …