How Alexandria and Arlington Businesses Can Get Ready for the Holiday Season
As the warm summer temperatures start to fade and a crisp in the air descends upon Alexandria and Arlington V.A., it can mean only one thing—the holiday season is just around the corner. Store decorations, …
Alexandria and Arlington School Signage
The Alexandria and Arlington school year is now back in full swing—and that means fundraisers, homecomings, and other school activities. When it comes to creating signs to promote these events, most schools provide their students …
Staying in Touch with Your Customers After the Sale
It’s been said that acquiring a new customer can cost 5x that of retaining a current one—and it makes sense once you think about it. Your current customers already trust and are familiar with your …
How to Write a More Effective Call-to-Action
Have you ever wondered why some of your competitors are absolutely killing it with their direct mail and social media marketing campaigns? Chances are, they have a great understanding of how to create an effective …
How to Use Digital Marketing Materials for New Printed Collateral
Almost all companies nowadays have a solid digital marketing presence. Paid advertisements, blog posts, and social media accounts are just a few of the many ways Alexandria and Arlington businesses promote their products or services. …
Ideas to Help Build and Maintain Your Email Marketing List
The email list you use to market your products and services is like a bed of flowers. If not properly maintained, watered, and tended to, it will wilt and die over time. For example, perhaps …
5 Email Marketing Tips for Your Alexandria and Arlington Business
There’s nothing more frustrating than sending out an email blast to your list, only to realize that only a handful of people even bothered to open it. Email marketing has been around for quite some …
The 40/40/20 Rule of Direct Mail Marketing
In the 1960s, marketing guru Ed Mayer developed the 40/40/20 Rule for direct mail marketing. It can help marketers understand the essential elements of a successful direct mail campaign. Read on to learn more about …
How Do You Know When It’s Time for a Print Collateral Refresh?
Printed sales and marketing collateral are an essential part of driving new business, leads, and sales. However, over time the information can become stale or outdated, ultimately leading to collateral that can cause frustration and …
How to Run an Effective Direct Mail Campaign in 2021
Due in part to the pandemic, more businesses than ever are focusing a good portion of their budget on paid advertisements and other online marketing channels. However, this comes at a literal cost—the greater the …