Business Cards: A Powerful Marketing Tool in 2019 Have you ever tried to give your email address, website URL, or social media info to another person in real life? You often have to spell out each word, …
Q3 of 2019 is just around the corner, and there’s no better time than now to take a few minutes to look at the results of your marketing efforts so far this year. • What marketing channels are working? • …
5 Ways to Create an Effective Direct Mail Campaign Prior to the advent of the internet and online advertising as we know it, businesses and organizations relied heavily upon direct mail as their main marketing channel. …
How The Right Print and Marketing Plan Can Benefit Your Non Profit or Organization Does your non profit or organization receive the amount of donors necessary to benefit your cause? Diversity within the many organizations can be confusing …
One of the best ways to generate new awareness, leads, and sales is to host an industry event. However, in this day and age of “the new norm” and social distancing, in-person industry events have …
As the state of Virginia starts to re-open in gradual phases, many businesses in Alexandria and Arlington are already feeling the effects of lost sales and foot traffic over the past few months. While some …
When was the last time you took a good long look at the signage outside and inside your brick-and-mortar business? Over time, your signage can fade, crack, and even become irrelevant. Why does this matter? …
A few weeks ago, we wrote a blog post about signage ideas to help Alexandria and Arlington restaurants through the COVID-19 pandemic. While those ideas were specifically tailored to restaurants, with a few minor tweaks, …
Direct mail is one of the most powerful forms of offline advertising. Unlike paid online ads, a direct mail piece is a physical, tangible item that can’t be deleted with the push of a mouse …
The Coronavirus crisis is an unprecedented time in the history of our great country. Never before have we seen our entire economy come to a grinding halt for such a long period of time. Many …
As 2019 comes to an end, many Alexandria and Arlington businesses are busy crafting their marketing plans for the upcoming year. If you’re planning to host a trade show or convention booth sometime in 2020, …
While printed marketing collateral and social media may seem different as night and day, they’re actually very similar—so much so that many businesses in Alexandria and Arlington are linking the two together and getting amazing …
An outdoor banner is one of the most effective ways to advertise to an audience. They’re durable, cost-effective, and can attract tens of thousands of views daily. While the most effective outdoor banners are ones …
How much effort are you putting in to keep in touch with your active customers? With the cost of acquiring a new customer being anywhere from 5 to 25 times more expensive than retaining a …
