Q3 of 2019 is just around the corner, and there’s no better time than now to take a few
minutes to look at the results of your marketing efforts so far this year.
• What marketing channels are working?
• What marketing channels aren’t working?
• How could you improve your marketing efforts?
A simple self-audit will help ensure that you’re sticking to your marketing plan, allow you
to make the necessary course corrections, and prevent you from spending money on
marketing channels that just aren’t producing results.
If your marketing plan isn’t performing as well as intended, we’ve come up with a list of
marketing channels that could help turn things around:
Is your company website optimized for mobile phones? Studies have shown that around
60% of all internet searches are now performed on a mobile device.
Many websites, especially older ones, were not originally designed to work correctly on the small screens of cell phones. When viewed on a mobile phone, your company website may run slower, buttons or information could get cut off, or forms not work correctly.
Google has also stated that it will show favoritism to websites that are optimized for mobile phones. This is why responsive mobile website design is so important. It will make your company or organization website easily accessible by laptops, desktops, tablets, and most importantly, cell phones.
Printed Sales Collateral
When was the last time you updated your business cards, catalogs, or brochures?
Keeping relevant and up-to-date information on your printed sales collateral is a great
way to keep the leads and business flowing in.
Almost everyone nowadays is on social media and something as simple as adding your
Facebook/Twitter or other contact info to your business cards to brochures can help
generate more traffic and leads.
Presentation materials and booklets can also breathe new life into your marketing efforts. Take a few minutes to look at all of your printed sales collateral and see where you could benefit from updating the design, layout, or information.
Website Content & Copywriting
Are you updating your company blog regularly? Content marketing is one of the most powerful ways to drive new leads and business through your front door. It’s the act of creating compelling and valuable content in the form of articles that are posted regularly to your company blog.
There are three main benefits to engaging in a content marketing campaign:
1. The articles that are posted to your website have a good chance at ranking in
Google for keywords that can drive free organic traffic to your business.
2. When potential customers and clients check out your website, they’ll see high-quality content or thought leadership posts that instill trust.
3. You can re-use your blog posts and post them to the social media sites, include them in email marketing campaigns, or link to them from a monthly newsletter.
If finding a few hours to sit down, clear your head, and write a compelling, high-quality blog post is a bit much, you can always hire a professional Alexandria content marketing firm to do it for you.
Direct mail is currently experiencing a massive resurgence in popularity amongst marketers. It has had a long and successful history of being a very reliable marketing channel that consistently drives new traffic and sales.
In 2017, it was estimated that direct mail was responsible for around 10 billion dollars in sales! As the costs of paid online advertising soar and become cost-prohibitive, smart marketers are taking advantage of one of the best performing marketing channels out there.
A professionally-designed and executed direct mail campaign can generate a flood of new leads and sales. If you already have a marketing list created and segmented, you can take advantage of variable data printing, which can not only save money but provide a more personalized experience for your target audience.
Have you ever wished you could figure out how to drive new leads on a constant and regular basis? For many businesses, this is a trial-and-error experience, and costs can quickly skyrocket if you don’t know what you’re doing.
If you need help generating leads for your Alexandria business, professional lead generation services can help you achieve your marketing goals. From tradeshow signage to promotional products, to QR codes, there’s a wide variety of methods that
your business can take advantage of when it comes to driving new leads.
Marketing Help in Alexandria and Arlington, Virginia
If your marketing efforts are not working out as intended, or you’d like an expert opinion on which channels are best for your business, give the experts at AlphaGraphics of Alexandria and Arlington Va. a call.
We’ve helped countless Alexandria and Arlington Virginia businesses and organizations drive new leads and business through their front doors.
If you’d like to learn more about our marketing services, give us a call at (703) 549-2432 or contact us on our website.