The ability to successfully market your Alexandria and Arlington small businesses can mean the difference between a flood or just a trickle of new sales and customers. To complicate things further, most small business owners don’t have the requisite time needed to work on their local marketing efforts.
When was the last time you took inventory of your local marketing efforts and the results they were producing? Chances are you could be wasting money on marketing channels that won’t drive any local traffic at all.
At AlphaGraphics of Alexandria and Arlington, we’ve helped countless local small businesses successfully market themselves while generating new leads and sales. We want to share with you five ways that we can help you market locally and have an edge over the competition.
When was the last time you updated your company website? Over time, web standards change, and your site can suddenly become obsolete. For example, a few years ago, Google started showing preference to websites that have an SSL security certificate installed. They reasoned that it provides a much better and more secure user experience.
Many older websites didn’t have an SSL installed, and that lead to Google lowering their organic ranking in the search results. A regularly updated website that adheres to modern standards, such as SSL and mobile-responsiveness, is a critical component of driving local traffic.
If the info on your current website is outdated or people are having trouble accessing your site, they will most likely move on to the site of your competitor.
Localize Your SEO Efforts
People in the community are searching online for your products and services; however, if your website isn’t prominently displayed in the search results, you’re missing out on this massive amount of free traffic. Our Search Engine Optimization services can help your Alexandria or Arlington website drive more local traffic to your business.
While getting your company website ranked higher in Google is a part of SEO, there are other aspects as well. For example, Apple’s Siri and Amazon’s Alexa are Microsoft Partners. This means they scan Yahoo, Bing, and Yelp when someone searches for information. All of these channels combined can drive a significant amount of local foot traffic through your front door.
By their very nature, outdoor banners are designed to attract the greatest amount of attention from pedestrian and vehicle traffic. They’re high-impact and will help incite awareness of your products or services. You can mount them almost anywhere with Velcro, adhesive hangars, metal grommets, and even popup and retractable vertical stands.
If the wind is a concern for your outdoor banner, you can opt for a mesh design that will allow the breeze to pass through without making it flutter in the wind. Fade-resistant vinyl and vivid inks will help keep your banner looking new for a long time. Best of all, if it gets dirty, simply wipe it down with a damp cloth.
If your business resides in an area with heavy pedestrian foot traffic, a sidewalk sign is a perfect way to capture their attention. You can advertise a promotion, add a funny or witty slogan, or just simply let people know that you’re open for business.
They’re lightweight, easy to set up, and can withstand even the strongest of breezes or rainstorms. When it comes time to store your A-frame sign, simply fold it up and bring it inside.
UV-resistant inks and materials will prevent it from fading in the hot summer sun. You can also have a sandwich sign created where you can add custom messaging through dry-erase markers, chalk, or even magnetic lettering.
You can never have too many business cards. The more you pass out, the higher the chances of someone picking up the phone and giving you a call. At AlphaGraphics of Alexandria and Arlington, we can help you design and create the perfect business card that will be sure to draw attention.
Choose from one of many different custom papers that provide a unique tactile touch that causes the recipient to take notice. Vivid inks and finishing options will help ensure that your business card stands out from the rest of the pack. Many local businesses will often print up cards for all of their employees, and ask that they pass them out to friends, family, and people they meet.
Local Marketing Help in Alexandria and Arlington
If you’re ready to stop wasting money on ineffective marketing channels while at the same time engaging in local advertising where your ideal customers hang out, give the professionals at AlphaGraphics Alexandria and Arlington Va. a call at (703) 549-2432 or contact us via our website.
We’ve helped countless Alexandria and Arlington businesses and organizations market their business and drive new foot traffic through their front door. Give us a call today, and one of our experts will set up a secure online customer portal that will allow you to remotely manage access and all of your printing and re-ordering needs!