How to Attract Customers to Your Store Using Storefront Signs
Your storefront is one of the most critical pieces of your advertising strategy. It’s the first thing people see when they visit your business, and in many cases, it’s the way they discover your business …
Promotional Product Ideas That Help Your Business Stand Out
Promotional giveaways. Branded swag. The single best reason to go to a tradeshow. Call it what you want, but the results are the same: promotional items with your company name on them are powerful tools …
Ho-Ho-Holiday Signage for Businesses: A Guide for Boosting Sales During Peak Shopping Season
It’s almost the most wonderful time of year — especially for retailers eager to make up for lost sales during our volatile, unpredictable times. Holiday marketing strategies tend to change from year to year, but …
Getting Back to Business: How to Use Signage to Encourage Social Distancing
As states across the country are relaxing stay-at-home recommendations and businesses are reopening their doors, everyone is preparing for a new “normal.” The pandemic isn’t over, and companies and consumers alike are still on high …
How Small Business Owners Can Stay Positive and Productive During COVID-19
Small businesses across America are reeling from the effects of the coronavirus. Many have temporarily shuttered and furloughed workers, wondering when and if they may be able to reopen. Others that are still operating are …
Business Signage: What Type of Sign Is Best For My Company?
Business signage possibilities are only limited by the scope of your imagination. Now that seems like a nice sentiment, but the seemingly infinite options make it difficult for business owners and decision-makers to dial in …
Poor Signage Can Signal Poor Quality to Potential Customers
By Mark Lee – For many businesses, poor signage can be as bad as no sign at all. A Sign Research Foundation survey found that nearly 50 percent of American consumers report they have driven …
Car Wraps Introduce Your Business to More Customers
By Mark Lee – Is your car just a car? Wrap it. Four wheels, motor, doors and windows and a shiny paint job? It could be so much more than basic transportation from Point A …
Retractable, Pop-Up Banner is Powerful Marketing Tool for Your Company
By Mark Lee – One of the most innovative developments in the history of marketing signage is the portable pop-up banner. They have become ubiquitous at trade shows, shopping malls, airports, corporate lobbies and dozens …
Sizzling Summer Promotional Products
By Mark Lee – Hot weather can make your logo items sizzle. Summer is the perfect time of year to get your name out there where everyone can see it again and again. The possibilities …