Poor Signage Can Signal Poor Quality to Potential Customers
By Mark Lee – For many businesses, poor signage can be as bad as no sign at all. A Sign Research Foundation survey found that nearly 50 percent of American consumers report they have driven …
Car Wraps Introduce Your Business to More Customers
By Mark Lee – Is your car just a car? Wrap it. Four wheels, motor, doors and windows and a shiny paint job? It could be so much more than basic transportation from Point A …
Retractable, Pop-Up Banner is Powerful Marketing Tool for Your Company
By Mark Lee – One of the most innovative developments in the history of marketing signage is the portable pop-up banner. They have become ubiquitous at trade shows, shopping malls, airports, corporate lobbies and dozens …
Sizzling Summer Promotional Products
By Mark Lee – Hot weather can make your logo items sizzle. Summer is the perfect time of year to get your name out there where everyone can see it again and again. The possibilities …
Make Sure Your Signs are Readable
By Mark Lee – Every sale starts with attracting the customer’s attention. And signs play a big role in making that all-important first impression that can lead to that first purchase and long-lasting relationship. Are …
Business Signs: The Silent Salesperson
By Mark Lee – Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention …
Cold Weather Promotional Products Brighten the Season
By Mark Lee – Winter months may be dark and dreary, but there’s plenty of opportunity to brighten your customers’ days with custom logo products that deliver value to you and the recipient. Think about …
Promotional Items are Mini Billboards
By Mark Lee – There are many good reasons to include promotional products in your advertising and marketing mix. These items continue to advertise your company, product, service or event long after they are given …
Staying Cool in the Dog Days of Summer
By Mark Lee – Ever heard someone say “It’s so hot you can fry an egg on the sidewalk?” That’s hot! As August arrives, we are experiencing some of the hottest temperatures of the year. …
Here comes July. Where are Your Customers?
By Mark Lee A lot of them are headed to the beach. It’s that time of year. The kids are out of school. Mom and Dad are ready for a summer break. The sun is …