By Mark Lee
Happily, the days of lugging clunky suitcases full of exhibits into the trade show booth followed by hours of tedious set up are over. Today’s marketer goes to the show in style with a freshly pressed blazer and a smile, carrying a light, popup banner stand on his or her shoulder.
Just set the base on the floor, pull up a stunning graphic and hook it at the top. You’re ready to sell in seconds. Tear down is just as quick and simple. You’re off and ready for the next show. Banner stands are perfect for all your events – from trade shows to special events, recruiting fairs and lobby displays.
The banner graphic pulls up and retracts down inside the base for easy storage and transport. Your graphic stays protected inside the base when not in use. Powerful custom printed banners complete your marketing display with graphics and text that tell your story at a glance.
Your marketing banner display is portable and cost-effective and can be readily used to promote a product, advertise a sale or simply increase brand recognition.
What’s more – banner stands are easy to update when it’s time for a fresh message. Keep the hardware. Change the graphic.
Chris A. Harmen, writing in B2B Marketing, says banner stands are “small but mighty” and when used effectively, they can “really pack a big punch when it comes to drawing visitors to your booth.”
Harmen offers the following tips on how to use banner stands to your advantage.
“The trick, of course, is coming up with unique ways to use your banner stands,” she writes. “After all, the whole point is to stand out from the pack, not to blend in!
Here are five ways you can jazz up your display to attract more attention.
1. Summarize important facts
Use your banner stands as sort of a preview for the rest of your display. With a few bullet points, highlight important facts, statistics, or numbers that emphasize the points that you really want your audience to take away from your presentation.
2. Draw people’s eyes
This might seem like a no-brainer, but you might be surprised at how many companies forget that their portable displays need to be eye-catching as well as informative! Bright colors and eye-catching graphics are your friends – but don’t overdo it or it will get jumbled and confusing. Try asking a hypothetical question or presenting a problem that needs to be solved. Anything that makes your audience want to learn more will draw them into your booth and right where you want them.
3. Include visual representations of data
A list of facts and numbers won’t attract attention, but infographics will! Pie charts, bar graphs, and other visuals will put your company’s important data in an easy-to-understand and memorable format.
4. Make an impression
Since your banner stands are what people will see both coming in to your booth and going back out, they need to make a lasting impression on your visitors. Try to make them catchy and succinct, and consider double-sided banners to enhance your marketing message.
5. Include your contact information
Seemingly another no-brainer, but don’t underestimate how important this is! After all, none of your visitors can follow up with you if they don’t know how to reach you, so it makes sense to include your contact info in as many places as possible.