By Mark Lee
With vivid graphics and sleek hardware, these impressive displays cannot go unnoticed.
Backlit displays – or “lightboxes” — have become a huge trend in trade show exhibiting. Backlit displays can be fully custom or portable and include modular LED light box displays, light towers, backlit pop up displays, and backlit portable counters.
Wikipedia notes backlit trade show displays, like LED light box back wall units, have been gaining popularity due to the fact that backlighting is an effective way to improve visual impact, without going over budget.
Backlit displays are a great way to make a sign really pop off the wall. The latest advances in LED technology allow for some very stylish looking light boxes that are functional, pleasing to the eye and feature low power consumption with even light distribution. Light boxes have been optimized for simplicity and portability. Setup is fast and easy, and they ship compactly in a small, manageable shipping container.
And backlit displays are effective. For the consumer, there’s quite a contrast between backlit messages and those that are not. Lightboxes allow your message to standout versus all the other visual media in a busy space. They should be used to convey the important messages you want the customer to come away with.
A lightbox that features a professional backlit photo or graphic can elevate your message more lifelike. The pictures seem more realistic, colors more vivid and the emotional response more intense.
Besides the obvious trade show setting, think about other locations where a backlit display might benefit your business. Places like walk-by zones where you might introduce your company to passers-by or any part of your store that is not displaying product. Use that idle space to sell and communicate. And don’t forget point-of-purchase displays where you have the opportunity to add even more value to each transaction.