By Mark Lee
There are many good reasons to make trade shows an integral part of your marketing outreach. The top three are brand awareness, lead generation and relationship building.
Trade shows may be the most efficient form of marketing available. They are rich in new business targets. It’s the only event to which you can make one trip and have the opportunity to encounter so many customers and prospects face-to-face at once.
The investment becomes even more attractive when you consider that nearly half of all attendees are in executive or upper management, and more than 80 percent have buying authority. This means that four out of five people walking the aisles are potential customers for exhibitors. What’s more, the average attendee spends about 8.3 hours viewing trade show exhibits, giving you plenty of time to connect with your target audience.
The Number One reason for attending trade shows is to see new products. It’s been that way for 25 years. This makes trade shows a great place to introduce or feature your newest products.
Finally, 99% of marketers – or almost all of them — said they found unique value from trade shows they did not get from other marketing mediums. Value cited include high quality of attendees and favorable return on investment as key measures.
Don’t miss out. Find out where your industry peers and competitors gather. Become a player in the national trade shows that represent the biggest stage of all for your products and services.