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From The Design Desk | Pantone’s New Color Heroes

Pantone introduces 294 New PMS Colors with a team of superheros

I remember being amazed that at one point in human history, we did not have a word for the color blue. I had to go and search for an article to support this thought because I was so certain I didn’t make it up – This summary is a really fascinating look at the history of how humans came to see “blue” as anything other than a slightly different shade of light.

From The Design Desk | Pantone's New Color Heroes-1

I think of this every time I hear about Pantone adding “new colors” to their already expansive library. The reality is that no color is “new” – unless you’re MIT, who accidentally invented the Blackest Black, which absorbs 99.995% of light. It’s not as though we didn’t know that the 294 new colors in this Pantone release existed. We just didn’t have a global standard for them yet.

Pantone enlisted artist and illustrator Carly Monardo to create a team of superheroes using the colors from their newly added swatches – and the results are the four adorable heroes you see in the image above. Bash, Kinetta, Stellknight, and Zephire – the Pantone Team.

According to Pantone, these new colors were developed to help better coordinate with designers working across multiple mediums – specifically with their Fashion, Home & Interiors guides, with specific focuses in neutrals like grays, tans, olives, blues and blacks. This is particularly intriguing to me – as neutrals and grays are among the most difficult colors to regulate when it comes to digital printing!

I wonder if they have a PMS color for MIT’s Blackest Black yet?


Learn more about Pantone’s Newest Color Swatches by visiting the sites below:

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