Please enable JavaScript, then refresh this page. JavaScript is required on this site.
V
Visual Differences Between Digital and Offset

Visual Differences Between Digital and Offset

Gone are the days of debating the benefits of digital vs. offset printing. With the quality being nearly indistinguishable between the two, most marketers hardly think about it anymore. However, there are still production differences

D
Does Your Multichannel Strategy Need an Update?

Does Your Multichannel Strategy Need an Update?

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a

I
Is Social Media Print’s New Best Friend?

Is Social Media Print’s New Best Friend?

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print

5
5 Considerations for Creating Standout Mail Pieces

5 Considerations for Creating Standout Mail Pieces

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a

P
Print in 5 Dimensions

Print in 5 Dimensions

One of the great things about direct mail is the many ways it engages the senses. This is something that cannot be replicated in the digital world and continues to make print an indispensible piece

G
Get More for Your Money

Get More for Your Money

Consumers love to hear how they can get the most out of their money. It is a great marketing tactic, and it is no different when it comes to your marketing budget. Here are a

A
Are You Selling for the Short- or Long-Term?

Are You Selling for the Short- or Long-Term?

When you create personalized print communications for your customers, are you thinking about short-term selling or long-term relationships? While getting the quick sale feels great, the biggest profits come from long-term customers who provide recurring

5
5 Reasons Print Stubbornly Refuses to Be Replaced

5 Reasons Print Stubbornly Refuses to Be Replaced

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at

W
When Is Personal Too Personal?

When Is Personal Too Personal?

One of the benefits of 1:1 marketing is the ability to increase the relevance of each communication by making the message more personal. By using the information you already know about the recipient, you can

B
Best Practices in Personalized Marketing

Best Practices in Personalized Marketing

If you want great marketing results, it’s important to personalize text, images, and other content based on what you know about the recipient. But just dropping in data-driven content doesn’t guarantee success. Sometimes other factors

Browse Categories