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Direct Marketing Possibilities

Direct Marketing Possibilities

Research by the Direct Marketing Association proves that personalizing your direct mail campaigns can lift your response rates by 30-50%. Plus, the combination of personalized direct mail and a personalized web landing page (PURL) often

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Multi – Channel & Cross – Media Marketing

Multi – Channel & Cross – Media Marketing

In today’s multimedia world, you need a multi-channel approach to your targeted audience. Whether customers are using online platforms, mobile devices or traditional print media to find the products and services they need, you should

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How to use posters to promote any brand

How to use posters to promote any brand

Every brand or company can use posters. They are an easy way to display information on a grand scale. Posters are great for info graphics and imagery paired with a call to action. People who

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How to Read a Proof

How to Read a Proof

Checklist When you sign your proof ticket, you are telling the printer that you have checked the work and find it free of errors. Work cannot continue on your job until your proof is returned

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What is Pantone Matching Systems?   (PMS)

What is Pantone Matching Systems? (PMS)

Pantone began as a commercial printing company in the 1950s. In 1956, they hired recent Lawrence Herbert as a part-time employee. Herbert used his chemistry knowledge to systematize and simplify the company’s stock of pigments

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Increase your Personal Value to your Customers

Increase your Personal Value to your Customers

People buy from People. Before prospects buy from your company, they are deciding if they want to from you. That decision depends on multiple dimensions. 1. Knowledge and expertise demonstrated by the sales rep related

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SOCIAL MEDIA

SOCIAL MEDIA

Social media has completely transformed the way people interact with each other on a daily basis. However, did you know that social networks like Facebook and Twitter can help you not only promote your business,

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SEARCH ENGINE OPTIMIZATION (SEO)

SEARCH ENGINE OPTIMIZATION (SEO)

Through effective SEO, you’ll reach more customers by improving your rankings on search engines like Google, Bing and Yahoo. Both an art and a science, SEO requires careful research, planning and implementation, but is a

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MULTIMEDIA MESSAGING SERVICE (MMS)

MULTIMEDIA MESSAGING SERVICE (MMS)

Through MMS, your company can leverage the power of mobile multimedia to communicate key messages and information to your target audience. More than standard text messaging, the MMS platform allows you to provide dynamic messages

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SHORT MESSAGING SERVICE (SMS)

SHORT MESSAGING SERVICE (SMS)

Has your company discovered the benefit of text messaging? Not just for person-to-person communications, many organizations around the world use standard SMS messaging to inform users about important news and events, all through the convenience

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