The digital marketing landscape in 2019 is rapidly evolving, and businesses that wish to stay ahead of the curve will need to look at their marketing strategies and make some adjustments.
By doing so, it will allow you to engage your ideal audience on a more personal level as well as keep one step ahead of the competition. We’ve created an eBook that explains precisely how to improve your marketing strategy. The blog post below summarizes these five steps.
We invite you to download our free eBook to learn more about how you can jump-start your marketing efforts, engage your audience more effectively, and ultimately drive more traffic through your front door.
Conduct an Analysis
The first step in improving your marketing success for 2019 is to conduct a situational analysis of your brand. You need to objectively look at what you’re doing right and wrong in the context of the overall market place.
This analysis will help you look at your projected annual growth, potential customers, and several other external factors. Upon completion, you’ll have a much clearer picture of the potential of your brand in the coming year.
This data and information can help you create a much more effective marketing plan, which will help your business better respond to the realities of your audience, as well as the competition. It will help you set your brand apart from your competitors.
Market research is one of the most important things a business can do before developing a viable marketing plan. Your research should center around hard facts and figures that directly relate to both your brand and target audience.
There are five steps to performing market research:
- Define your objective
- Plan your design
- Identify your sample
- Gather the data
- Interpret the results
While conducting marketing research can be time-consuming and sometimes costly; it’s a necessity to help you gain an intimate understanding of both your audience and the overall market. This will give you the data and tools you need to develop an effective marketing plan.
Now that you have the data from your marketing research, you can use it to begin the development of a viable marketing plan. You’ll first need to determine your objective. Once you figure that out, you’ll need to build a strategy and then select the appropriate tactics. Finally, you’ll need to establish an initial marketing budget.
Keep in mind that you might need to make some on-the-fly adjustments as you move forward. Your budget could increase, or your objectives could change as you start to enact your marketing plan. By staying flexible and agile, you’ll be better able to adjust to any changes quickly and efficiently.
Executing Your Plan
Now that you have a marketing plan in place that’s backed up by hard data, it’s time to put it into motion. While it may seem simple, this is one of the most challenging aspects of marketing.
You might need to re-evaluate your original marketing plan and come up with more granular strategies and tactics. A marketing plan is just a general guide, and the ability to quickly adapt to situations as they arise is the key to successful implementation.
As you move forward, it’s essential to regularly review both your progress and how closely you’re adhering to the marketing plan. Weekly retrospectives can help identify trends and spot potential issues before they derail your progress.
Measure Your Results
If you experience a bump in sales, it can sometimes be challenging to directly correlate it to your marketing campaign. However, it’s still important to measure your results as best you can so you won’t be wasting your time on methods that aren’t producing results.
While looking at internal sales data can indicate success, there are other metrics that you can analyze, such as website and email data, leads generated, and performance on social media.
When you start to look at the bigger picture, it will become apparent what is and what isn’t working. This will allow you to re-evaluate and change some aspects of your marketing plan as you move forward.
Does Your Marketing Stack Up?
The above five strategies can help you improve your marketing plan, engage your ideal audience, and allow your business to stay one step ahead of the competition. Download our free eBook, which will explain each of the above five strategies in greater detail and provide useful tips and tricks for the best chances of success.