Facebook, as a marketing platform, represents a massive opportunity for local New Bern businesses to drive new sales and leads.
Every day, over 2 billion people worldwide log into their Facebook accounts to read the news, keep in touch with friends, and enjoy some downtime.
The best way to tap into this wealth of consumers is to have an active Facebook presence for your business. It’s no longer viable to create a small Facebook page and hope the traffic will come—it most likely won’t. You have to put some effort into the creation and maintenance of your company’s Facebook account to see good results.
We’re going to show you how to effectively promote your New Bern business on Facebook and ways you can start 2020 off with a bang by driving new leads and foot traffic through your front door!
Create Your Business Page
First thing’s first. If you’re not on Facebook, or you don’t have a business page, head on over to Facebook for Business to create a free one. While you can technically use your personal Facebook page for advertising your business—it won’t look very professional.
A business page looks very similar to a personal page, but it’s optimized for organizations and businesses. Before someone can view your posts, they will need to “like” your page.
Engage Your Followers
After you’ve created your page, filled it out thoroughly with accurate and up-to-date information, and started promoting it to your customers, it’s now time to engage and reward those who have “liked” your page.
The reason why many businesses fail to get any traction with their business Facebook accounts is that they don’t create engaging content. Making a post every week about a new sale or product you’re promoting isn’t considered “valuable” by many people. In fact, it’s often seen as blatant self-advertising.
This isn’t to say that you shouldn’t promote your business on Facebook. The content you create needs to engage the audience and keep their attention. They already know you exist, so there’s no need for the hard sell. You already have a captive audience—now is the time to show them what you’re all about.
One way to add value is to do a FAQ. For example, if you’re a plumber, you can create a short video with your smartphone that shows a few insider tips on how to unclog a kitchen sink. This will not only help improve brand awareness but when someone needs the services of a plumber for an even bigger job, guess who they’ll think of calling first?
The Friends of My Friends—Are My New Friends
When someone who has liked your company’s Facebook page adds a comment, likes a post, or otherwise interacts with it, the activity will show up on the newsfeed of their friends. This is a passive way of generating more awareness of your business without you doing a single thing.
The best way to get the Facebook friends of your Facebook friends to discover your page is to create a poll, a video, or start an intelligent discussion about a topic that’s relevant to your industry.
If you’re running short on ideas, you can always scan the news for a story that’s relevant and use that as a starting point for a discussion. As your audience comments and engages your profile, their Facebook friends will see this activity and most likely “like” your page to participate in the discussion.
Now that you’ve created your Facebook for Business page, filled it out completely, and starting creating valuable content…if you build it, they will come? Not exactly. Unless you’re a major brand, jump-starting a new Facebook page takes a little finesse—and some expertise.
Unless you hire the services of a professional social media marketing agency, there’s a good chance it might take a few months—or longer—to grow your audience. This is entirely normal.
Companies that get the most value out of Facebook put in a lot of work over a long period of time. There is, however, a way to jump-start your account. Facebook Ads can help you create a massive following in a very short time.
While it does cost money, many New Bern businesses are using a portion of their monthly advertising spend on Facebook Ads to target local customers and quickly gain a large audience.
Social Media Marketing Help in New Bern
If you’ve already tried most of the above tips and are still struggling to grow your audience and create engaging content, give the experts at AlphaGraphics New Bern a call. We’ve helped countless New Bern businesses create, manage, and grow their Facebook for Business accounts.
At AlphaGraphics of New Bern, we’re much more than a print shop. We’re also marketing experts who you can count on to help you when it comes time to market your business. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote or call us at (252) 633-3199.