The marketing budget of the average New Bern small business often gets stretched beyond its limits.
Hiring an employee to perform full-time marketing tasks is more often wishful thinking than a reality.
The end result is the New Bern small business owner performing their own marketing after a long day or work or completely ignoring it. Neither of these two scenarios are very effective long-term marketing strategies.
We want to share six marketing tips that small business owners in New Bern can do to help boost their marketing efforts while creating the very beginnings of a viable marketing game plan.
Blogging for your business is a long-term strategy that can significantly pay off later down the road. The blog posts that you create (and upload to your company website weekly or bi-monthly) can promote your services, products, and expertise to new potential customers.
You can also kill two birds with one stone by repurposing your blog posts as infographics, social media posts, and even infographics. This can allow a single business owner to manage their entire content marketing strategy much more efficiently.
Grow Your Professional Network
Your local Chamber of Commerce offers valuable networking opportunities. You’ll get to know other business people in the New Bern area, and that can lead to connections you might not otherwise have a chance to make.
You can also join other community organizations, such as your local Toastmasters, or take nighttime business courses at the community college. Chances are you’ll meet many new local business owners as you start to become more active in your community.
Pass Out Business Cards
Business cards are still as important and effective as they were 50 years ago. Ensure that you put your company website, social media handles, and email address on the business card. A pURL or QR code that leads to a dedicated landing page can help add new people to the top of your marketing funnel.
When it comes to business cards, try to be as unique as possible. The standard white business card on paper stock isn’t as memorable as having an original shape, size, or finish. For example, you can choose paper with a unique tactile feel to it—it will cause the recipient to examine it more closely as it feels different from other business cards they have seen.
Build Your Email List
One of the most important things you can do as a small business owner in New Bern is to put together an email list. You can do this by adding a simple landing page to your website with a form that collects email addresses and other contact information. As the months go by, you’ll start to notice your email list growing.
Once you have a sizeable list, you can then segment it out and send customized emails with an excellent conversion chance. Try to purge your email list every so often—remove bad email addresses and ensure that everyone “opts in” so that you comply with email marketing laws.
Build Your Brand
Your company brand sets you apart from your competitors and allows your customers to make a more personal connection with your business. If you think that your current branding isn’t up to par or you’d like a second opinion, reach out to the branding experts at AlphaGraphics of New Bern. They’ll sit down with you and help you create a brand that will resonate well with your intended audience or demographic.
Every Door Direct Mail
Direct mail campaigns are highly effective; however, they can also cost a pretty penny—and require a highly curated and segmented marketing list for the best chances of success. Many New Bern small business owners take advantage of Every Door Direct Mail (EDDM) from the U.S. Post Office.
It allows them to send out direct mail without having to have a list. Simply go on the EDDM website and select a geographical area, and the Post Office will deliver your mailers to every single business or residence.
Small Business Marketing Help in New Bern
As a small business owner, you’re probably well aware of how it takes to create a viable marketing strategy. We hope the tips we’ve provided will help you focus your limited time and money on marketing strategies that can pay off in the long run.
At AlphaGraphics of New Bern, we can provide you with ideas and services to assist you. To learn more about how AlphaGraphics of New Bern can produce and design your next project, you may email us, request a quote, or call us at (252) 633-3199.