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EOY-19-Benefits-of-Keeping-Your-Brand-Fresh

6 Benefits of Keeping Your Brand Fresh

Brand revitalization is necessary for all businesses at one point or another. The marketing environment is always changing. Consumers develop new preferences and competition grows, so brands need to react to those changes to stay

Multitasking = Tanking Productivity

How Multi-Tasking Can Tank Your Productivity

For more than a decade, Dr. Daniel Simons and his colleagues studied a form of invisibility known as inattentional blindness. In this demonstration, Simons showed a video and asked people to count how many times basketball players in

Graphic designer at work. Color swatch samples.

4 Modern Design Resources for Your Bag of Tricks

Looking for a few hacks to sharpen your designs? By adding a few extra resources, your talent can expand exponentially. With new design tools being released regularly, the possibilities are limitless. Everyone needs a few handy helps

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I Saw the Sign!

You don’t have to travel very far to notice that signs are all around you.  Much like a welder has a blowtorch, marketers need signage. You have a split second to capture the attention of

dennis-big

Get to Know AlphaGraphics — Meet Dennis

At AlphaGraphics, our small but mighty, team is responsible for completing over 4,000 client projects every year. We believe our team is one of our biggest assets.  We are able to serve your needs successfully

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Size Definitely Matters

With endless digital resources at your fingertips on the internet, the most common issues faced when printing a piece are low resolution and the file size. When submitting files to be printed, size definitely matters. Understanding

marketing channels

How Do I Reach My Customers?

We have many conversations with clients that always seem to ask – “…but how do I reach my customers?” We usually start with…”The good news is – there are many marketing channels out there. BUT,

small business week

AlphaGraphics Supports Small Businesses

This week, AlphaGraphics is celebrating National Small Business Week! Small business owners and operators around the country are celebrating their accomplishments and thinking about ways they can optimize their operations for the year ahead. Small

More About Color

More on Color

In our previous article, The Meaning of…Color, we discussed choosing the right color scheme for your brand and identity package. We looked at color psychology, research behind color preferences, and their influence on personality, culture, and

Logo Design

Let’s Talk Logos

When you hear “Nike,” what is the first thing that comes to mind? The swoosh? How about McDonald’s? The golden arches, right? Brand recognition is the reason many of the strongest brands implement significant efforts

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