Why your business should embrace Instagram in 2019
When it comes to marketing your business or organization on social media, many people think that only means “Facebook” and “Twitter.” While these two social media giants are important, there are several other platforms that …
5 Social Media Habits That are Bad for Business
Social media has enabled business owners to market themselves to a vast audience they wouldn’t have otherwise been able to reach. Social media allows you to not only drive new business, but manage customer service, …
Raleigh Direct Mail Trends for 2019
Marketing trends such as paid advertising, SEO, and direct mail tend to evolve quickly as the months and years go by. This evolution of direct mail, SEO and paid advertising is due in part to …
Five Basic Tips for Website SEO
Search Engine Optimization (SEO) has been around for more than 20 years. It’s the process of optimizing your company website to rank higher in the search results. A site that has good SEO also offers …
How to Stay in Touch with Your Customers Post-Sale
How much of your marketing budget are you focusing on customer retention? The Harvard Business Review estimates that the cost to acquire a single new customer is between 5 and 25 times more expensive than …
How to Quickly Build an Email List
Email marketing has one of the highest returns out of all marketing channels. It’s inexpensive, easy to execute, and can drive sales and leads through the roof – if done correctly. Many companies will fall …
Fleet Vehicle Wraps
Does your business or organization have a fleet of vehicles that traverse city streets on a daily basis? If so, have you ever given any thought to adding a vehicle wrap to every car, truck, …
Trade show Ideas for 2019
The end of the year is almost here, and that means many companies have already started to plan their 2019 marketing activities. If your company or organization is planning on getting a booth at a …
Build a Lead Generating Marketing Platform That Works
How to market effectively and generate leads is no secret. All of the answers are out there on the internet, on one of the many thousands of marketing blogs or news websites. The problem with …
5 Ways to Integrate Print and Social Media Marketing
Have you given any consideration to what would happen if you were able to link your print and social media marketing efforts? Although print and social media marketing are two completely different marketing methods, they …