The Power of a Customer Testimonial
Customer testimonials are a compelling and persuasive way of selling your products or services. This is due to a psychological phenomenon called “social proof.” It states that people will copy the actions of others in …
5 Ways to Promote Your Business on Facebook
Marketing your Raleigh businesses on Facebook provides you with the opportunity to reach a wider audience than almost any other online platform. In addition to driving new business, Facebook can also help with brand awareness—if …
5 Great Ideas for a Sidewalk Sign
A-frames, sandwich signs, or sidewalk signs—no matter what you call them, they’re a highly visible and cost-effective way of advertising your business or event. Sidewalk signs are designed to attract maximum attention while taking up …
How to Increase Sales with Personalization
Many companies nowadays are turning to personalization to help boost their marketing efforts. Personalization allows them to make a more profound and honest connection with their audience, which in turn can help increase brand trust, …
5 Great Tips to Consider When Self-Publishing a Book
Chris Spiegl Self-publishing a book nowadays is much easier now than it was just 20 short years ago. Digital printing didn’t exist in those days, and you’d have to pay a printing company a considerable …
5 Time Management Tricks & Tips to Help You Stay Focused and On Track
Have you ever stopped to think about how you spend your time during your workday? Many people feel like they’re stuck in an endless loop of emails, phone calls, and impromptu meetings. It seems as …
5 Signs Every Raleigh Small Business Needs
One of the most important aspects of running a small business in Raleigh is ensuring excellent customer experience. From the minute they enter your shop until the time they leave, the physical experience they have …
5 Steps Towards Improving Your Marketing Strategy
How to Evaluate Your Marketing The digital marketing landscape in 2019 is changing rapidly, and businesses that wish to stay ahead of the curve will need to take a good, hard look at their current …
How Positive Reviews Can Impact Raleigh Local SEO
Most brick-and-mortar business owners nowadays are well aware of the power of online reviews. At one point or another, they’ve received a good—or bad—review which has most likely impacted their business one way or another. …
5 Type of Print Collateral That Are Still Relevant in the Business World
When it comes to marketing a business, some companies will spend a good portion of their budget on digital and completely neglect printed collateral. It’s hard to find a business nowadays that doesn’t have at …