One of the most important aspects of running a small business in Raleigh is ensuring excellent customer experience.
From the minute they enter your shop until the time they leave, the physical experience they have will not only leave a lasting impression but help further reaffirm your brand in their minds.
Proper signage is one of the most overlooked aspects of turning a one-time customer into a repeat buyer. Everything from clearly displayed parking signs to the operating hours posted in a visible place will help ensure that they have a pleasant experience while patronizing your business.
Here are five signs that every Raleigh small business should have that will make your customers feel like they’re welcomed and taken care of:
Regulatory signage keeps both your customers and employees informed of the various laws and rules that govern your business. Parking, fire exits, employee labor law posters, and even anti-shoplifting signs can help a small business run more smoothly and keep your shop in compliance with various state and federal laws
ADA signage will also help your disabled customers and employees find and get to your business easier. It will also attract more customers who might not otherwise have been able to stop by.
If you’re not sure which regulatory signs you’re required to have posted, stop by AlphaGraphics in Downtown Raleigh to speak to one of our signage experts. They’ll ask you a few questions and make recommendations to help keep your customers safe, employees happy, and your business in compliance with the law.
You can find sidewalk signs in front of cafes, coffee shops, and bistro restaurants. They also work very well for many businesses who have a lot of outside foot traffic. Some city bylaws prohibit large signs, and a sandwich sign is a great way to advertise while abiding by the rules.
They offer a high ROI, are durable, and if properly taken care of, will last for many years to come. You can have them created in one of many different configurations, such as dry erase, chalkboard, or magnetic displays. UV and weather-resistant inks will help ensure that the signs will stand up to anything mother nature throws at them.
Your customers don’t want to spend precious time hunting for a parking spot, so be sure to designate where they are—and aren’t—allowed to park. There’s nothing worse than stopping by a business and coming out to find that your car has been towed or ticketed.
Good parking signage will go a long way to improve the overall customer experience. Imagine a sign that reads “Reserved for ACME Customers.” When people pull up, they will feel as if that space was specially reserved for them!
Hours and Store Info
There’s nothing more frustrating than pulling up to a business only to realize it’s closed and not being able to find the hours of operation posted on the front door or window. Vinyl signs, window clings, and window graphics offer an affordable and easy to install way of letting people know your operating hours and contact info.
Outdoor flags are a great way to make your business stand out, especially if it’s in a crowded strip mall. People can see them from the other side of the street. The flags come in a wide variety of configurations, including UV and weather-resistant inks which will help ensure they last for a very long time.
Exterior Temporary Signage
Sometimes the area where your business is in will undergo construction or repaving. This can sometimes disrupt traffic and cause a drop in foot traffic. Temporary signage will let passersby know your location and that you’re still open for business despite all of the construction commotion.
These exterior temporary signs are durable, and you can have them custom made in one of many different materials such as foam core, acrylic, glass, wood, vinyl and more! You can have them printed with UV-resistant and long-lasting inks, which can stand up to anything that mother nature throws at them!
Sign Shop in Downtown Raleigh
If your Raleigh small business is in need of some signage, contact us or give us a call. At AlphaGraphics of Downtown Raleigh, we’re much more than a print shop. We’re also marketing experts who you can count on to help when it comes time to market your business.