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How Can Retailers Take Advantage of the Upcoming Shopping Season?

Fall time is finally here, and many retailers in the Raleigh area are busy getting ready for the upcoming shopping season.

From making sure inventory levels are good to trimming the store with seasonal decorations, there’s no end to the workload. When it comes to preparing for the upcoming shopping season, one of the essential things retail stores can do is make sure their marketing strategy is spot-on.

Not only will an optimized advertising campaign drive more traffic, but it will prevent limited advertising budgets and marketing dollars from being wasted on something that has little to no ROI.

We’re going to look at a few ways retailers can improve and optimize their signage and marketing efforts to take full advantage of the upcoming busy season.

Mailing Catalogs

There’s no better way to get your full line of product offerings out to your customer list than having a full-color catalog printed up and mailed to them. While your customers may be online and interacting with your business via social media or email outreach, a catalog takes the marketing game to the next level.

Catalogs are tangible, personable pieces of marketing collateral that are far more effective and make a much more significant impact than an online catalog ever could. By mailing a catalog to everyone on your customer list, you’re instantly bringing your business inside their home.

There are a wide variety of design and finishing options to choose from that will not only match your company branding but encourage people to visit your store or website to browse your offerings.

Variable Data Printing

Another great way to increase foot traffic into your store is to take advantage of direct mail. Catalogs, postcards, even a simple reminder of an upcoming seasonal sale can dramatically increase customers and sales.

While discussing the best practices of an effective direct mail campaign could take up several blog posts, there’s one commonality amongst every successful direct mail campaign: Customization.

By taking advantage of variable data printing, you can instantly segment your customer list into buckets and then send them a mailer with a custom message. It can be based on their past purchase history, pages on your website they have visited (if you are privy to that data), or just a personalized message that lets them know you put some effort into reaching out to them.

Personalization in advertising is far more persuasive than a general sales message. Take advantage of it by using variable data printing to create a more customized and compelling message.

Point-of-Purchase Displays

Point-of-sale-displayOnce you have the customer inside your store, you’re going to want to make sure that you have given them every option to purchase something they need or want. What better way to do that than a point-of-purchase (PoP) display?

PoP displays can be created with a holiday theme to help tie in the holiday theme of the rest of your store decorations.  Display packs, shelf edging, dummy packs, display stands, mobile units, and counter displays can all be customized and created to help ensure that you’re giving your customers every opportunity available to make a purchase.

Window Graphics

Back in the old days, when retailers wanted to dress up their shop windows, they’d have to hire an expensive window painter — twice. Once to paint the holiday-themed design on their windows and again to remove it come January 2nd.

Thanks to advances in printing technology, you can skip the painter and have custom vinyl window graphics with holiday themes printed up. Perforated window graphics not only cost less than a traditional window painter but due to state-of-the-art inks used in the printing process, they act as eye-catching traffic generators.

Window graphics can also be re-used over and over again provided that they’re properly maintained and stored during the offseason.

Retail Signage and Marketing in Raleigh

The above four suggestions are just a few of the many ways retailers in the Raleigh area can increase their traffic and sales this holiday season. If you’d like to learn more about how AlphaGraphics of Raleigh can help with other signage and marketing methods that can increase foot traffic into your store, you may email us or request a quote or call us at (919) 832-2828.

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.