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Trade show Ideas for 2019

The end of the year is almost here, and that means many companies have already started to plan their 2019 marketing activities.  If your company or organization is planning on getting a booth at a trade show in the upcoming year, there are a few things you can do to ensure the success of your efforts.

For example, a successful trade show isn’t about who has the prettiest or most technologically-advanced booth. It’s about engaging as many people in the allotted time frame as possible.

Beautiful trade show booth backdrops will lure them in, but how do you close and turn them into a client or customer?

We’re going to show you a few things you can do to ensure that your marketing and tradeshow efforts are making a meaningful connection with your intended audience.   

The Booth

Before you can connect with new people, you’re going to need to draw them into your exhibitor’s booth. While a table throw will work for smaller conventions, you’re going to need something much bigger to attract attention at the bigger events.

If you really want to make an impression and show off to clients, customers, and competitors alike, a custom trade show can help you accomplish just that.

At AlphaGraphics Raleigh, we’ve helped countless companies put together stunning trade show booths and collateral that captures both the eye and the imagination.

Visually stunning backdrops, graphics, and other trade show materials can combine into an eye-catching and lead-generating machine.

Banner pop-ups and stands can also be placed towards the front of the trade show booth and are a cost-effective way of attracting attention.

Teardrop flags rise above the packed trade show floor and can be seen from a long ways away, and point-of-purchase displays can house everything from demo products to printed literature.

Printed Collateral

Once you’ve drawn people into your booth, it’s now time to educate and engage them. The educational part is where people start to learn about your business or organization and the service(s) that you offer. What better way than having a few booklets, catalogs, or business cards printed up?

Brochures are also a great way to introduce your business or organization to people. You can lay them flat on a table or have AlphaGraphics create a brochure holder that will complement the design of your trade show booth.

Branded promotional products are also a tried-and-true method of getting your company name out there. Just be sure to choose a product that the person will find themselves using on a regular basis.

After the Trade Show

mobile appAfter the trade show is over, you should be actively trying to engage those who stopped by your booth and filled out a form with their email address and contact info.  A mobile-optimized website, mobile app, or social media marketing campaign can help keep warm leads warm by nurturing them with content and other information that adds value.

Once you have a list of prospects, then it’s time to turn on the marketing machine. A direct mail campaign can not only continue the conversation offline, but it’s also a very effective way of getting new sales and customers when paired with an offer such as a discount or coupon code.

If you don’t have a cohesive game plan on what you’ll be doing with all the contact info you collected during the trade show, AlphaGraphics offers custom marketing solutions.  

Our expert marketers know how best to engage your list and get them into a solid marketing funnel that delivers results.

Trade Show Materials in Raleigh

Putting on a booth at a trade show takes both time and money.  Printed trade show materials, graphics, and marketing advice from AlphaGraphics will make sure that the money you’re spending will provide an excellent ROI.

If you’d like to learn more about the products we discussed in this blog, or you have an idea for a custom trade show display, give us a call, and one of our expert marketers will answer any questions you have.

They can answer both printing and marketing questions and are a great resource to seek out advice when you’re in the planning stages of a trade show.

If you need help with your lead generation and marketing efforts, you may email us or request a quote or call us at (919) 832-2828.

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.