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Why is Blogging Is Important for Your Brand?

Are you updating your company blog regularly?

Blogging is a great way to drive new traffic and leads into your business as well as position yourself as a thought leader in your industry. It will help grow and strengthen your brand in the eyes of your customers.

There’s just one small catch:

You have to find the time to sit down, clear your mind, and compose a well thought out blog post.

For many business owners, that’s easier said than done. Not everyone can channel their inner Hemmingway at a moment’s notice, and when they do, the results are usually less than optimal.

We’re going to show you a few reasons why blogging is so important for your brand, and then offer few tips on how you can go about getting fresh content on your site even if you don’t have the time or aren’t a strong writer.

Drive Traffic to Your Website

Blogging regularly can help drive new traffic and leads to your website. You can accomplish this by sharing your blog posts with your Facebook, Twitter, or Instagram audiences. This will also help increase engagement levels as people start to discuss the posted content.

Sometimes other webmasters or social media influencers will stop by your website, read a blog post that they like, and then share it with the readers on their website.

The more content you post to your website, the higher the chances of someone linking to it from their site, sharing it on their social media profile, or the search engines picking it up and ranking it in the search results.

Improve Your SEO

Google can also find your blog post and rank it in the organic search results. For example, if you’re a plumber and write a blog post about “How to Unclog a Raleigh Drain” there’s a good chance that Google might rank your web page high enough so that when a potential customer Googles “How to unclog a drain” they will see your blog post.

If you’re stuck for ideas and don’t want to post thought leadership articles all the time, find some keywords that your ideal customers would use to search Google. Write a new blog post and add those keywords into the title.  You might find yourself picking up a new client or customer or two as the leads start to roll in.

Position You as a Thought Leader

Well-written blog posts will help position you and your business as the thought leaders in your industry. This is especially important in areas where there is heavy competition.

For example, if you’re a Certified Public Accountant whose offices are located in a highly competitive geographical area, you can set yourself apart from your competitors by blogging about various topics that pertain to your ideal clientele.

You can then link to these blog posts from your social media sites, or you can add the link to an electronic newsletter that’s sent out to your clients once a month. By showing people that you know what you’re talking about, it allows them to build trust in both you and your business. This, in turn, can generate more leads and business.

Two Ways to Start Blogging Immediately

blog Writing an intelligent and persuasive blog post that drives new leads and traffic through your front door is challenging and time-consuming for many business owners.

Either they don’t have the time or skillset to keep up with the insatiable constant demands of their website blog. You should update your blog anywhere from once a week, to once every two weeks, at the bare minimum.

If you find yourself lacking in time or writing skill, here are two ways you can post regular content to your blog:

Get an Employee to Do It

Do you have an employee handling your marketing or social media? Or maybe an office manager? Have them write a blog post. It should take the average person around 3-4 hours to write a simple 500-word blog post on any given subject.

To make it easier on your employees, you can provide them with an outline they can work from. Using the plumber example from above:

  • Title: How to Unclog a Drain in Raleigh
  • Intro: 100 words
  • Step 1 – 100 words
  • <<image 1>>
  • Step 2 – 100 words
  • <<image 2>>
  • Step 3 – 100 words
  • <<image 3>>
  • Conclusion (and call to action) – 100 words

Hire a Professional Copywriter

Many companies and organizations will opt to hire a Raleigh content marketer to create high-quality content that can not only rank well in the organic search results but can help drive new leads and sales.

This way, all you have to do is copy and paste the content onto your blog. A good content marketer is well-versed in creating persuasive content that can position you and your business as the thought leaders in your niche or industry.

Content Marketing and Blogging in Downtown Raleigh

We can help advise and create persuasive blog posts and articles that will not only position you as an expert but have a chance at driving organic traffic from the search results.

If you’ve been meaning to start updating your blog on a more regular basis, or you’d like to speak to an expert content marketer about your blog post and article needs, you may email us or request a quote or call us at (919) 832-2828.

Mike Linden

Posted by Mike Linden

Mike Linden is the Vice President of Operations at AlphaGraphics of Downtown Raleigh. He focuses on client relationships, daily operations, business development and digital marketing initiatives. Mike joined the firm in 2008.

Mike is a graduate of the University of North Carolina where he earned a degree in Economics.