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Bleed and Crop Marks: What Do They Mean For You?

If you have worked with a printing firm, you have probably heard the words “bleeds” and “crop marks” come up before. But what does that actually mean to you, the print buyer? What are Crop

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8 Direct Mail Mistakes to Avoid

You know you need to do direct mail. After all, it’s been proven to be effective in getting the word out about your business, and it’s economical. Not only that, but it’s trackable to some

Shot of a businesswoman working at her desk

How to Write a Newsletter That Will Get Read

In a busy world filled with lists and to-dos, how do you put out content that will rise to the top and be read by others? Here are some great writing tips to help your

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Elevate Your Marketing Campaign with Postcards!

Happy New Year! How crazy it’s already 2022! How was your 2021 marketing strategy? Whether splendid or slightly lacking, any marketing strategy has room for improvement. In the new year, try incorporating (or reincorporating) direct

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How to Write an Effective Email

Communication is the key to running a business, and writing emails is one major way we communicate. So it is worth saying that writing a good email is key to getting your initiatives out and

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3 Tips to Improve Your Print Marketing Strategy

Print is a powerful marketing tool. People trust print more. In fact, 82% of consumers say they trust print ads more than digital ones. This is one reason why print helps generate loyal customers. Print is also

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Spot UV Coating Makes Your Images Pop

Business people collect a lot of business cards; in fact, there are so many that sometimes these items get lost in the shuffle. But there is a way to print business cards to let your

blurred business people at a trade fair

Be a Showstopper at Your Next Trade Show

Trade shows can be tricky. They can cause a lot of anxiety when you are preparing for the unknown. Luckily, there are some steps you can take to ensure you are successful. Here are a

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Your Mini-Guide to Business Branding

Branding helps your business create the desired image of your company by clarifying and expanding what your company stands for. According to Kotler and Keller, “Branding is endowing products and services with the power of a

BRAND POSITIONING colorful concept sketch notes on blackboard background

The Key Components of a Good Brand Strategy

Developing a strong brand isn’t as easy as others think. It’s no secret that consumers purchase based on trust, but how can businesses develop that trust if no one knows who you are? That’s the

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