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Piggy Bank Wearing Sunglasses Relaxing At The Beach

5 Hot Summer Marketing Ideas to Give Your Business A Boost

Unless you sell beach hats or slushies, summer can be a slow season for many businesses. That’s why the summer months are an ideal time to experiment with fun, seasonal campaigns. Heat up sales and

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3 Ways to Create Pictures that Pop

Have you ever heard the expression, “a picture paints a thousand words?” It’s true. While words can limit our ability to effectively communicate ideas, even a split-second glance at an image can convey volumes of

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How to Prepare Large-Format Projects for Print

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the

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4 Intelligent Ways to Combine Print and Digital Marketing

Imagine a college campus on a warm fall day, as freshmen are moving into the dorms for the first time. There are loads of students buzzing around and getting settled. As they unpack and get

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Stand Tall with 6 Sharp Embossing Techniques

Have you ever run your hand over an antique, textured wallpaper? With its authentic sense of depth and detail, you almost can’t help but touch it. The raised relief is as appealing to your imagination

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Glamorize Your Products with Illustrative Package Designs

Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts. Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the family basement,

CLV customer lifetime value, words on cut paper hard light

Use Customer Lifetime Value to Plan Your Direct Mail Marketing

What is the value of a customer? What profit can they bring this week? This year? Over a lifetime? It may seem like a simple concept, but many small businesses have no idea what a

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4 Direct Mail Tips to Attract Gen Z’s “Digital Natives”

Generation Z—those who follow Millennials—includes people born between 1998 and 2015. Sometimes known as the Digital Natives (or the iGeneration), this is a demographic that rivals that of the entire Millennial generation, comprising 70 million

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Unbeatable Packaging Ideas for 2021

Want to sharpen your appearance in 2021? Great packaging gets buyers pumped about your product before they even open it. It’s one of the first touchpoints of a prospect and helps you stand out from

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3 Pandemic Customer Service Stories to Make You Smile

When you love a company, you go out of your way to recommend it to friends. You take pride in its products, and you hope others will love them as much as you do. And

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