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4 Illustrative Design Options for Your Logo or Custom Labels

When you are building a business or launching a product, a label or a logo might not seem like a top priority. But these branding pieces are essential because they open the door to your identity. Logos

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Sculpt an Eye-Catching Identity: 5 Bold Business Card Designs

Looking for an energetic start to a prosperous new year? As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And

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Craft First-Class Flyers with 4 Quick Tricks

For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age? Angela Brown, the “House Cleaning Guru,” says the answer is emphatically YES. “I

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4 Design Trends to Watch for in 2021

2020 was a year we had to go with the flow in many ways. In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts

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Magnetic Marketing: Using Faces to Command Attention

Our faces reveal multitudes about who we are, what we are thinking, and our intentions toward others. Lying right under your nose is an awesome landscape of skin, muscles, and features. The face is one

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Use Themed Booklets as a Strategic Marketing Asset

When is the last time you enjoyed a good book? What about a good booklet? Booklets are everywhere – from the magazine rack at the grocery store to the playbill at your local theater. They

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Helpful Phrases for Starting and Developing a Professional Letter

Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget

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How to Kickstart Your Noodle During a Creative Block

“Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.” (Paul Rand, graphic designer) Never does a page seem so bleak as when you experience a creative

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The Flexibility and Significance of Today’s Small Businesses

Greg Goetzman, 58, isn’t much of a gambler, but when COVID-19 sent people home in March, he placed his odds on a new small business model: assigning half his staff to work from home permanently.

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Chatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing

When you choose a new book or movie, what influences your decision? According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the

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